Databases

92 databases found MarketingX

O’Reilly for Higher Education includes technology and business content from more than 250 publishers, along with videos, case studies, learning paths and self-assessments. The database provides more than 40,000 e-books, including the familiar O'Reilly titles with woodcut animal covers, plus 30,000 hours of video, learning paths, case studies, interactive tutorials, audio books, and videos from O’Reilly’s global conferences. Individual titles are also listed in McMaster's library catalogue.

Topics range from programming to IT networking to project management to graphic design to business strategy. The content includes code snippets, certification preparation materials, practice exercises, training videos, and much more.  Formerly known as Safari Tech E-books.

Odesi is a Canadian social science data repository and online exploration and analysis tool. It contains 5,700+ datasets curated by academic libraries in Canada.

The Organisation for Economic Co-Operation and Development (OECD) online library of books, reports, working papers, periodicals and statistical data covering a wide range of subjects including agriculture & food, development, economics, education, employment, energy, environment, finance & investment, governance, industry & services,  social issues, migration & health, taxation and transport.  Search by keyword(s) or browse by theme or by country name.

OECD (including NEA and IEA) publishes fourteen journals and newsletters, and ten statistical periodicals. Each is available in printed form and online.

Coverage: 1998 to the present, although some databases provide data as far back as 1960

The OECD iLibrary is the full-text online publications portal of the Organisation for Economic Co-operation and Development. McMaster University Libraries subscribe to all three components of the iLibrary - Books, Periodicals and Statistics. Contains international publications and statistics on a wide variety of subjects including agriculture, business, development, economics, education, employment, finance, investment, migration, science, technology, telecommunications and trade. The statistical databases allow you to build your own tables and have them exported to Excel, Beyond 20/20 and other formats.

Coverage: 1990s to the present

Indexes over 4 million graduate-level electronic theses and dissertations (ETDs) freely available from over 1,100 institutions worldwide.

Coverage: 1885-1990s

Contains more than 16,000 images of outdoor advertisements (i.e., billboards, shelter ads, wall murals, posters, etc.) and other scenes from the Outdoor Advertising Association of America. Browse or search the collection by company name, product, date, place of coverage, subject, tone and medium.

Provides scholarly review articles summarizing current thinking and research in a range of subjects across the humanaities, social sciences, and sciences.  Each handbook offers in-depth introductions to topics and a critical survey of the current state of scholarship.  McMaster's access has expanded to include all 1200 Handbooks.

Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. 

Coverage: Varies by database

Cross-search over 50 indexing, abstracting, and full-text databases in a range of subjects.

Coverage: Indexing - 1637 to the present | Full-text - 1743 to the present

Indexes over 4 million doctoral dissertations and master's theses completed at colleges and universities worldwide. 

Coverage: 1790s to a few days ago, but date varies by publication; most recent issues are not included

Search or browse issues (full page and article images in PDF) of several Canadian, British, French, Indian and U.S. newspapers including The Globe and Mail, The Hamilton Spectator, Le Monde, The New York Times, The Guardian and The Observer, The Times of India, Toronto Star and The Wall Street Journal.

Coverage: 1850s to the present

Provides full-text access and/or indexing to thousands of business sources, including scholarly journals, magazines, trade publications, newspapers, books, dissertations, reports (e.g., company, country, industry), videos and more. Includes a mix of practical and theoretical content that covers all areas of business including accounting, e-commerce, entrepreurship, finance, human resources, information systems, international business, management, marketing and operations research.

Coverage: 1806 to present

Provides citations and abstracts to journal articles in the professional and academic literature in psychology and related disciplines including medicine, psychiatry, nursing, sociology, social work, education, business, pharmacology, physiology, law, linguistics. Covers over 1,800 international professional journals, as well as books, book chapters, reports, conference proceedings, theses and dissertations. Nearly all records contain non-evaluative summaries. Produced by the American Psychological Association. Beginning in 2001, many citations include references, their abstracts, and links to cited references.

Provides indexing and selected full text for 80 business journals, newspapers and newswires from metropolitan and rural areas within the United States.

Contains information on the full range of qualitative, quantitative, and mixed methods for the social and behavioral sciences, as well as many methods commonly used in the hard sciences, pulled from over 750 handbooks, encyclopedias, and journal articles. Supports researchers in every step of a research project, from writing a research question, choosing a method, gathering and analyzing data, to writing up and publishing the findings.

Learn about research methods and research design through stories from researchers in the field and their critique of their own research articles.

Learn to master quantitative and qualitative data analysis with step-by-step guides and sample data.

Read bite-sized introductions to hundreds of research concepts and methods written by global experts.

Contains over 50 million articles from over 23,000 full text journals covering many disciplines.

Coverage: Varies by title

Provides online access to over 4,000 journals and 30,000 books published by Elsevier. Strong collections in the social sciences, pure and applied sciences, engineering, and medicine.  This service allows you to browse or search the journals and access full text articles (PDF & HTML).  McMaster has access to many, but not all titles at this site. 

Scopus provides broad indexing and citation coverage of academic journals, books and conference proceedings published worldwide. Delivering a comprehensive overview ofresearch output in the fields of science, engineering, medicine, social sciences, and arts and humanities, Scopus features smart tools to track, analyze and visualize research.

Coverage: 1997 to the present

SEDAR+ is the CSA (Canadian Securities Administrators) website for Canadian securities, filings, disclosures, and other information.

Date coverage:

  • All historical profile, Cease Trade Order and Disciplinary List data is available through SEDAR+.
  • SEDAR+ contains all documents filed after January 1, 2015. All prospectuses and applications filed on SEDAR since January 1, 1997 are also available in SEDAR+.
  • All public historical data filed prior to SEDAR’s retirement on July 20, 2023, are available via an archive report option on SEDAR+. This includes documents filed prior to January 1, 2015.
Coverage: 1983 to present; abstracts from 1994 to present

Abstracts and indexes articles from more than 600 periodicals in both applied and theoretical aspects of the social sciences. Subjects include anthropology, criminology, economics, law, geography, policy studies, psychology, sociology, social work, and urban studies.

Statista includes over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions. It also includes market forecasts, dossiers, industry reports, infographics, and more. Statistics can be downloaded directly in PNG, PDF, Excel, and PowerPoint formats.

Coverage: 1850 to 1950

Includes highly illustrated trade catalogues that highlight commercial tastes and consumer trends, and provide a valuable visual record of products and services targeted at the American consumer between 1850 and 1950. These documents provide insight into the history of business, marketing, design and technology and facilitate research into popular culture, domestic life and leisure, material culture and the social norms and attitudes of nineteenth- and twentieth-century America.

Coverage: 1892 to the present

Contains the entire run of Vogue magazine (US edition), from the first issue in 1892 to the current month, reproduced in high-resolution color page images. Every page, advertisement, cover and fold-out has been included, with rich indexing enabling you to find images by garment type, designer and brand names.

Coverage: 1889 to the present | Recent covers January 2, 2008 to within days of the current issue | Historical covers July 8, 1889 to 12 years ago

Full page and article images with searchable full text back to the first issue. Includes digital reproductions providing access to every page from every available issue.

The most current issues of The Wall Street Journal are available online (plain-text) via Factiva and other databases.

Coverage: Varies by database

The Web of Science platform provides access to the following products and databases: Web of Science Core Collection, BIOSIS Citation Index and Previews, Current Contents Connect, Data Citation Index, Derwent Innovations Index, KCI-Korean Journal Database, MEDLINE, Preprint Citation Index, ProQuest Dissertations & Theses Citation Index, Russian Science Citation Index, SciELO Citation Index and Zoological Record.

Coverage: 1976 to the present, but varies by database

Consists of several separate multi-disciplinary citation indexes (i.e., Arts & Humanities Citation Index, Science Citation Index Expanded, Social Sciences Citation Index, Conference Proceedings Citation Index, Book Citation Index, Emerging Sources Citation Index, Current Chemical Reactions, and Index Chemicus) that can be searched independently or in combination. It ​indexes scholarly journals (including open-access titles) books and conference proceedings in all subject areas.

Health Sciences Library Databases

New and Trial Databases

The following databases are newly acquired or being evaluated for future subscription.