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MarketResearch.com Academic

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Alternative Title: Market Research.com | Market Research dot com Academic | MarketResearch dot com Academic | Welcome to MarketResearch.com Academic

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Access is available on and off campus to current McMaster University students, faculty and staff.

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Description:
Coverage: 2000 to the present

Includes the full-text of hundreds of market research reports from selected publishers including Kalorama Information, Packaged Facts and Simba Information. These are some of the same market intelligence reports used by business professionals worldwide.

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User Type:
McMaster - MacID required

Database Type:
Reports

Subjects:
Business
Marketing