Databases

A multi-disciplinary database that covers millions of articles from over 17,000 scholarly journals and other authoritative sources including podcasts, transcripts and videos.

Academic Video Online provides nearly 80,000 titles spanning subjects from anthropology to zoology. Curated for curricular relevance, this streaming video database includes feature films, documentaries, interviews, performances, news programs, newsreels, and demonstrations.

Browse by Channels to see what's available by subject or source, or search by title.

One of the most comprehensive collections of full-text articles and bibliographic records covering the fields of computing and information technology.

Contains images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five product categories are covered:  Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda. Browse or search for ads by categories, company, product, date, publication, subject, medium, headline and audience.

This not-for-profit foundation website provides content "to enrich the understanding of advertising and its role in culture, society and the economy."

Website includes thousands of television commercials created or collected by D'Arcy Masius Benton & Bowles (DMB&B) advertising agency from the 1950s to 1980s. Search by keyword(s) or browse by company, title or subject.

Contains over 115,274 citations, with abstracts, to the literature on social gerontology, as well as aging-related research from psychology, sociology, social work, economics, public policy, and the health sciences. It covers aging-related issues for professionals in aging services, health, business, law, and mental health; also includes selected consumer content.

First-ime user? Access requires an Esri ArcGIS account. To request an account, current McMaster students, faculty and staff should fill in this ArcGIS Software Request form or contact  contact libgis@mcmaster.ca. Once your account is approved, sign in to these products with the ArcGIS login (not Your ArcGIS organization's URL).

Provides location-based analysis that can be used for market planning, site selection, customer targeting and other decisions. Use web-based GIS (Geographic Information System) mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g., PRIZM, Tapestry Segmentation) spending and business data for over 130 countries (including Canada). Data is derived from a variety of sources (e.g. Esri, Environics, Infogroup, Michael Bauer Research) and will vary for each country. Adding or importing your own data is supported.  Maps, charts, infographics and reports can be created and saved for any area.

The ArticleFirst database contains over 14.3 million bibliographic citations that describe items listed on the table of contents pages of more than 12,000 journals in science, technology, medicine, social science, business, the humanities, and other popular culture. Each record describes one article, news story, letter, or other item. Records contain OCLC library holdings, and many include abstracts.

Provides full-text access to Canada's leading law reports and case summary services, as well as a collection of unreported decisions dating back to 1977.

Bloomberg is fully funded by McMaster's DeGrooote School of Business (DSB)
Bloomberg can only be accessed on-site from dedicated workstations in the DeGroote Trading Centres located in DSB-B106 (Hamilton campus) & RJC-126 (Burlington campus).

Provides both historical and real-time financial market and economic data, covering all sectors worldwide. Also includes analytics, company financials, news, charts and graphs.

Explore the history of twentieth century broadcasting in America through the papers of early pioneer, David Sarnoff, and the Radio Corporation of America (RCA). Chart how the rise of large media corporations transformed radio from a one-to-one communication tool to a means of broadcasting information and ideas to the masses, and witness the impact of broadcasting innovations, such as television, on advertising, consumer culture, global conflicts, and the Space Race.

Contains almost 300 practical, concise, full-text ebooks covering specific areas of business, including supply and operations management, international business, entrepreneurship, finance, accounting, leadership, public relations, consumer behaviour, marketing, and strategy.

Contains citations and full-text articles from thousands of business sources, including academic journals, magazines, and trade publications. Also includes  worldwide company, country and industry reports. Covers all areas of business, including accounting, economics, finance, management, management information systems, marketing and international business.

Designed for universities and colleges, this collection provides full-length Canadian video programs, documentaries, feature films, short edu-clips, and podcasts. Can-CORE partners with Canadian and Indigenous filmmakers, and provides a growing collection of content from indigenous filmmakers by and about Indigenous peoples and issues. An 'Indigenous Content Only' filter can be used with any keyword or browse search.

Includes the content of nineteen Canadian reference titles in a single online resource.

Includes content from a broad range of Canadian sources including scholarly journals, magazines, reports, news, radio & television transcripts and dissertations. Useful for research on hundreds of topics in the fields of business, science and technology, medicine, humanities and the arts.

Provides counts of Canadian business locations or establishments for a specific time period by employment size ranges, geography groupings and industry classification (NAICS). 

Brief profiles of over 2 million businesses in Canada, including private companies. Search by company name, by industry code (SIC or NAICS), by geography, etc.

The Canadian Census Analyser provides access to Canadian Census Data (both short and long form).

A collection of monograph publications from Canadian public policy institutes, government agencies, advocacy groups, think-tanks, university research centres and other public interest groups.

Indexes publications produced by Canadian governments (federal, provincial, territorial & municipal), government agencies & departments, research institutes and government laboratories. Full-text of reports will be available in the Microlog microfiche collection in MILLS Government Publications (2nd floor).  

An online directory for buyers and suppliers of industrial products and services (manufacturers, exporters, distribution and service companies) in Canada. Includes detailed product and service information from Canadian industrial and manufacturing companies of all sizes. 

Statistics Canada's site of time series (sequences of values of a variable measured over time, spaced apart at uniform time intervals) covering a wide variety of social and economic aspects of Canadian life. Topics include the system of national accounts, labour, manufacturing, construction, trade, agriculture and finance. As well, selected demographic and social data, such as population estimates and vital statistics, are available. There is no charge for data via this interface. Geographic area: Canada (national and sub-national), some United States, some international. Time span of data coverage: varies by series.

Career Cruising is a bilingual career guidance resource that features Canadian information on hundreds of occupations, career matchmaker exercises, training & educational opportunities at universities and colleges, and career portfolio and resume builder tools. The profiles typically include job descriptions, working conditions, education and training, earnings, and links to related occupations and other resources.

Includes daily and monthly Toronto Stock Exchange trading information about specific securities as well as information on "price adjustments" such as dividends, stock splits, recapitalizations, etc. The database also includes daily and monthly indexes containing information on daily and monthly index levels as well as selected other financial markets information.

CFMRC TSX highlights: 

• expanded daily data set includes opening as well as closing data for: prices; bids; asks; trades; and volumes, amongst other information 
• expanded monthly data set includes: betas; earnings per share; volume; and transactions, amongst other data 
• expanded daily and monthly index data sets which include: a selection of interest and exchange rates; TMX Group indices; new under- and over- $2.00 indices, as well as other data

Provides guidance on citing sources, reference formats, grammar and usage, and manuscript production. Both the 18th (2024) and 17th (2017) editions are available online. 

A full-text database containing working papers, journal articles, country data and maps,  policy briefs, special reports, research papers, videos, books, case studies, and current analysis & commentary related to international politics and related fields, including security studies, global finance, diplomatic practice, humanitarian law, global governance, development studies, and environmental studies. 

Content is aggregated from 300 international publishing institutions including government research organizations, independent think tanks, university analysis centres, and scholarly journals. The Economist Intelligence Unit (EIU) supplies country surveys with political and economic data and maps. More EIU content is available in the EIU Viewpoint database.

Communication Source supports research on mass media, communications theory, linguistics, organizational communication, phonetics and speech pathology.  Content is derived from academic journals, conference papers, conference proceedings, trade publications, magazines and other periodicals.  Provides indexing and abstracting for over 1,100 core titles and contains the full text for more than 700 journals.

Provides full-text access to Conference Board of Canada reports and recorded webinars. Research areas covered include economic trends, organizational performance and public policy.