Access is available on and off campus to current McMaster University students, faculty and staff.
- Business Analyst and Community Analyst (web & mobile applications only) are part of the Esri ArcGIS suite of products available to all currently registered users at McMaster University.
- First-time user? Access requires an Esri ArcGIS account. To request an account, current McMaster students, faculty and staff can contact email@example.com. Once your account is approved, sign in to these products with your ArcGIS login (not the Enterprise login).
- The Library and School of Geography & Earth Sciences (SGES) have jointly funded the Esri Educational Site License for McMaster University.
Coverage: 2012 to the present, but data varies by location
Provides location-based analysis that can be used for market planning, site selection, customer targeting and other decisions. Uses web-based GIS (Geographic Information System) mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g., PRIZM5, Tapestry Segmentation) spending and business data for over 130 countries (including Canada). Data is derived from a variety of sources (e.g. Esri, Environics, Infogroup, Michael Bauer Research) and will vary for each country. Adding or importing your own data is supported. Maps, charts, infographics and reports can be created and saved for any area.
Business Analyst and Community Analyst are very similar in terms of features and data, but are organized a bit differently to better serve the analysis goals of the products. Business Analyst is primarily intended for commercial decisions such as identifying new store locations, whereas Community Analyst is focused on public policy decisions such as identifying the most suitable site for a new elementary school in a city.