Access is available on and off campus to current McMaster University students, faculty and staff.
- The Library's subscription to Statista includes all (or most of) the content in Statistics, Insights (i.e., Market and Commerce Insights only), Research AI and Daily Data (i.e., infographics) menus, but excludes most content in the Services menu.
- To retrieve all content in Statista, leave the search box blank/empty and click the Statista Search button. This will retrieve a list of results which can be sorted by Publication date (which highlights the newest content) or refined using the filters on the right (e.g., Content types, Industry, Publication date, etc.).
- To find reports (i.e., compilations of single statistics) and other resource types, perform a search using keyword(s) and then refine your results using the Content types menu and select from the list (e.g., Statistics, Reports, Topics, Market Insights, Forecasts & surveys, Infographics, Consumer Insights)
- To filter retrieved results by geography, go to the Location menu and select one or more countries from the list. To further refine your results by geography (e.g., region, state, province, etc.), select one or more countries from the Regional Boost drop-down menu.
- To view older content in Statista, perform a search and then in the results list go to the Refine Your Search column, select the Archive filter and pick All (incl. archive).
Includes over 1,500,000 statistics on over 80,000 topics from more than 18,000 sources. Provides insights and facts across 170 industries and 150+ countries. It includes proprietary data produced by Statista as well as data from market and opinion research institutions, business organizations and government institutions. Source information is clearly noted. It also includes market forecasts, industry reports, infographics, and more. Statistics can be downloaded directly in PNG, PDF, Excel, and PowerPoint formats.