Alternative Title: Statista: the portal for statistics
Allowable Uses:
Access is available on and off campus to current McMaster University students, faculty and staff.
Notes:
- January 28, 2026: To enhance security and stability, Single-Sign On (SSO) is now being used to authenticate institutional access to Statista for McMaster users. Once you input your MacID, you should see your name noted in the Statista banner. To access Statista, select the Connect button in this database record (see above) or go to the Statista University & Campus Access page > choose McMaster University from the Institution Login drop-down menu > click the Check access button.
- The Library's subscription to Statista includes all (or most of) the content in Statistics, Insights (i.e., Market and Commerce Insights only), Research AI and Daily Data (i.e., infographics) menus, but excludes most content in the Services menu.
- To retrieve all content in Statista, leave the search box blank/empty and click the Statista Search button. This will retrieve a list of results which can be sorted by Publication date (which highlights the newest content) or refined using the filters on the right (e.g., Content types, Industry, Publication date, etc.).
- To find reports (i.e., compilations of single statistics) and other resource types, perform a search using keyword(s) and then refine your results using the Content types menu and select from the list (e.g., Statistics, Reports, Topics, Market Insights, Forecasts & surveys, Infographics, Consumer Insights)
- To filter retrieved results by geography, go to the Location menu and select one or more countries from the list. To further refine your results by geography (e.g., region, state, province, etc.), select one or more countries from the Regional Boost drop-down menu.
- To view older content in Statista, perform a search and then in the results list go to the Refine Your Search column, select the Archive filter and pick All (incl. archive).
Description:
Includes an extensive collection of statistics, reports and insights on over 80,000 topics from more than 22,000 sources across 170 industries and 150+ countries. It includes proprietary data produced by Statista as well as data from market and opinion research institutions, business organizations and government institutions. Source information is clearly noted. Statistics can be downloaded directly in PDF (Portable Document Format), XLS (Excel), PNG (Portable Network Graphics), and PPT (PowerPoint) formats.
