Access is available on and off campus to current McMaster University students, faculty and staff.
The not-for-profit Advertising Education Foundation (AEF) website provides content "to enrich the understanding of advertising and its role in culture, society and the economy." The content is categorized into three main sections:
- Classroom Resources: Includes educational materials such as book excerpts, case histories of ad campaigns, videos, discussion group archives, must-read lists and more.
- Ad Award Archive: Includes award winning advertising (e.g., Clio, OBIE), current and historical public service ads and links to advertising collections, museums and related content.
- Building Talent: Includes information and links related to advertising careers, insights from industry leaders and industry related links (e.g., associtions and trade press)