Best Bets for Marketing
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O’Reilly for Higher Education includes technology and business content from more than 250 publishers, along with videos, case studies, learning paths and self-assessments. The database provides more than 40,000 e-books, including the familiar O'Reilly titles with woodcut animal covers, plus 30,000 hours of video, learning paths, case studies, interactive tutorials, audio books, and videos from O’Reilly’s global conferences. Individual titles are also listed in McMaster's library catalogue.
Topics range from programming to IT networking to project management to graphic design to business strategy. The content includes code snippets, certification preparation materials, practice exercises, training videos, and much more. Formerly known as Safari Tech E-books.
ODESI is a web-based data exploration, extraction, and analysis tool. It contains over 5,200 datasets for the social sciences, with more than 17,300 additional dataset descriptions available for searching. Emphasis is on Canadian data.
The Organisation for Economic Co-Operation and Development (OECD) online library of books, reports, working papers, periodicals and statistical data covering a wide range of subjects including agriculture & food, development, economics, education, employment, energy, environment, finance & investment, governance, industry & services, social issues, migration & health, taxation and transport. Search by keyword(s) or browse by theme or by country name.
OECD (including NEA and IEA) publishes fourteen journals and newsletters, and ten statistical periodicals. Each is available in printed form and online.
The OECD iLibrary is the full-text online publications portal of the Organisation for Economic Co-operation and Development. McMaster University Libraries subscribe to all three components of the iLibrary - Books, Periodicals and Statistics. Contains international publications and statistics on a wide variety of subjects including agriculture, business, development, economics, education, employment, finance, investment, migration, science, technology, telecommunications and trade. The statistical databases allow you to build your own tables and have them exported to Excel, Beyond 20/20 and other formats.
Indexes over 4 million graduate-level electronic theses and dissertations (ETDs) freely available from over 1,100 institutions worldwide.
Contains more than 16,000 images of outdoor advertisements (i.e., billboards, shelter ads, wall murals, posters, etc.) and other scenes from the Outdoor Advertising Association of America. Browse or search the collection by company name, product, date, place of coverage, subject, tone and medium.