Databases

92 databases found MarketingX

Coverage: Data: 1980s to the present | Reports: 1990s to the present | Varies by geography

Covers the political, policy, business and economic outlook for nearly 200 countries and 26 sectors across six major industries, focusing on dynamics that could impact an organization.

A free collection of more than 2,000 videos and podcasts related to entrepreneurship, innovation, product development, and other business topics, including lectures from thought leaders in the field.  The content can be searched or browsed by speaker, topic, collection, date, media type, popularity and more.

A multi-disciplinary database that provides access to current and archived news, business and company information worldwide. The database contains content from more than 30,000 sources from 200 countries in 32 languages.

Number of Simultaneous Users:

6

Coverage: 1997 to 2013 (includes data from 1994/96 to 2009/2011)

Contains 15 key financial ratios by industry groupings compiled from the North American Industry Classification System. It is based on reliable and comprehensive data on Canadian businesses, derived from Statistics Canada databases of financial statements for three reference years

Coverage: 2007 to the present, but varies by title and by database

Provides country risk, industry and competitive intelligence for almost 200 countries. 

Provides researchers rich archival content, visual ephemera, monographs, and videos that explore how food shapes the world around us.

Coverage: Most titles published between 1999-2008.

A database of almost 80 encyclopedias and specialized reference sources for multidisciplinary research.

Coverage: 1844 to 4 years ago

Online full-page newspaper archive of The Globe & Mail from May 1844, current 4 years embargoed. Coverage includes all the stories, plus thousands of images, advertisements, classifieds, political cartoons, births and deaths from Canada's national newspaper, dating back to the pre-confederation era.

The most current issues of The Globe & Mail are available in print and online (plain-text) via Factiva and other databases.

Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. To get links to full-text from your Google Scholar results (especially when off-campus), use the Google Scholar - with MacID login link or set up Library links in Google Scholar.

Search Google Scholar directly in the search box below, to avoid reCAPTCHA or Invalid Domain errors:

 
Coverage: 1867 to the present

Includes the complete runs of the US and UK editions of Harper’s Bazaar, from 1867 to the present (US edition) and 1929-2015 (UK edition). The issues are reproduced as high-resolution color page images and supported by fully searchable text and article-level indexing. The magazine covers over 150 years of American, British, and international fashion, society, and popular culture, facilitating academic research in wide-ranging fields such as women’s studies, fashion, marketing, advertising, material culture, design, and more. It chronicles of some of the most influential work from world-renowned designers, models, photographers,stylists, and illustrators of the period.

Coverage: 2006 to the present

Contains a rich source of original, professionally produced multimedia talks, case studies and interviews, and 20 peer-reviewed, vocational journals. The Collection enables faculty and students to quickly and easily access and incorporate high quality academic and professional insights by many world renowned authorities, to complement and enrich teaching and learning. Some examples of how the content is used include:

Coverage: Current

Hoover's provides management and financial information on over 50,000 public and private companies in the United States and around the world.International coverage tends to focus on larger companies whose stock trades on a U.S. exchange or those that have extensive operations in the U.S.

Coverage: Current

Each snapshot includes an industry overview, the top companies in the industry, associations and organizations, and key people. U.S. focus.

Coverage: Current

Provides access to over 1700 U.S., 430 Canadian, 427 Ontario (+ other provinces and territories) and 74 global industry market research reports. Search for industries by keyword(s) or browse a list of industries defined according to the five digit NAICS (North American Industry Classification System) level.

Coverage: Varies by dataset

The IMF provides open access to four key statistical databases -  International Financial Statistics (IFS), Balance of Payments Statistics (BPS), Government Finance Statistics (GFS) and Direction of Trade Statistics (DOT) - plus a selection of other datasets and free reports.

Coverage: 1951 to the present

Covers social science and interdisciplinary research; includes nearly two million bibliographic references to journal articles, books, reviews and selected chapters dating back to 1951. It is unique in its broad coverage of international material and incorporates over 100 languages and countries. Over 2,700 journals are regularly indexed and some 7,000 books included each year. Abstracts are provided for half of all current journal articles and full text availability is continually increasing.

Coverage: 1950s to the present

A standard source of statistics on all aspects of international and domestic finance for most countries of the world. 

Coverage: 1890s to 1990s

Collection contains digitized primary source material from the archives of the J. Walter Thompson Company (JWT), one of the largest and oldest advertising agencies in the world. The documents reveal the history, operation, policies and achievements of the company and its role in shaping twentieth-century culture, society, business, marketing, consumer and economic history as well as human psychology.

A large number of brands, companies, and industries are covered from automobiles to travel and tourism. Nine major clients are featured in the collection: Kodak, Kellogg, Kraft, Oscar Mayer, Pan Am, R.T. French, Scott Paper Company, United States Marine Corps, and White Castle. Materials include market research reports, presentations, meeting minutes, scripts for advertisements, correspondence, proofs of advertisements, and more.

Coverage: 1997 to current

Provides citation data that helps evaluate and compare more than 20,000 scholarly journals in the areas of arts, business, humanities, science, technology, and social sciences. Journals can be retrieved by title, keyword(s), category (subject area), publisher, or country and sorted by several criteria such as total citations and impact factor. 

Coverage: Does not include the most recent 3-5 years for most titles

JSTOR provides access to a digital archive of journals in the areas of Arts, Business, Economics, and Sciences. JSTOR includes the entire runs of these journals, from the very first issue to the volumes published a few years ago. With a small number of exceptions - the "Current Scholarship" titles - JSTOR is a backfile collection and excludes the most recent issues (as part of the terms of the agreement with the journal publishers).

Coverage: [2001 to the present]; Mergent covers current 5 years; CHASS covers 2001-2011

Provides industry benchmarking data compiled from Dun & Bradstreet’s database of public and private companies. Features 14 key business ratios (one-year or three-year set of ratios) for public and private companies in 800 lines of businesses.

Coverage: 1867 to 1978, coverage varies by title

The Libris database provides word, title, author and subject access to material published in a number of Canadian periodicals of historical significance, including Maclean's Magazine, The Financial Post, The Monetary Times of Canada, Massey's Magazine, The Canadian Bookman, The Canadian Magazine, Saturday Night and The University Magazine.

An online training database providing access to thousands of high-quality instructional videos on a broad range of topics in the areas of business, education, design, photography, programming, animation, video, audio and music. 

Coverage: 1935 to 1965

Provides insight into the American consumer boom of the mid-20th century through access to the market research reports and supporting documents of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.

Includes content on some of America’s best known brands, containing thousands of reports commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands on consumer goods ranging from tobacco and broadcasting to cars and hotels.

The collection supports researchers of consumer culture, business, advertising, marketing and psychology.

Coverage: 2000 to the present

Includes the full-text of hundreds of market research reports from selected publishers including Kalorama Information, Packaged Facts and Simba Information. These are some of the same market intelligence reports used by business professionals worldwide.

Coverage: 1840s to the present, but varies by collection

Provides online access to global corporate documents useful for business history research.  It includes all of Moody’s/Mergent Corporate Manuals, Moody's/Mergent Municipal & Government Manuals, plus company annual reports from around the world.  

Coverage: 1980s to the present

Contains business and financial data on all public (active & inactive) and some private companies worldwide. Also includes country profiles, industry reports, equity reports, bond data, supply chain data, broker analyst research reports, and more. Investext is included in Mergent Online.

Features streaming videos of films, clips and trailers from the National Film Board (NFB) collection, including NFB world-renowned documentaries, films that chronicle key moments in the lives of Canadians and works that take a stand on issues of global importance: the environment, human rights, international conflict and more. It also contains acclaimed Canadian dramatic features, documentaries, animated films, and experimental works.

Coverage: January 3, 2011 to 2 weeks ago

Search or browse issues (full page and article images in PDF) of the National Post from January 1, 2011 to 2 weeks ago.

The most current issues of the National Post are available online (plain-text) via Factiva, Nexis Uni and other databases.

Coverage: 1970s to the present; dates vary by publication

Provides access to thousands of sources covering a wide range of subject areas. Includes international news, legislation, company profiles, industry reports, and more. 

Health Sciences Library Databases

New and Trial Databases

The following databases are newly acquired or being evaluated for future subscription.