Best Bets for Marketing
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Contains almost 300 practical, concise, full-text ebooks covering specific areas of business, including supply and operations management, international business, entrepreneurship, finance, accounting, leadership, public relations, consumer behaviour, marketing, and strategy.
Contains citations and full-text articles from thousands of business sources, including academic journals, magazines, and trade publications. Also includes worldwide company, country and industry reports. Covers all areas of business, including accounting, economics, finance, management, management information systems, marketing and international business.