First-ime user? Access requires an Esri ArcGIS account. To request an account, current McMaster students, faculty and staff should contact firstname.lastname@example.org. Once your account is approved, sign in to these products with the ArcGIS login (not Your ArcGIS organization's URL).
Provides location-based analysis that can be used for market planning, site selection, customer targeting and other decisions. Use web-based GIS (Geographic Information System) mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g., PRIZM, Tapestry Segmentation) spending and business data for over 130 countries (including Canada). Data is derived from a variety of sources (e.g. Esri, Environics, Infogroup, Michael Bauer Research) and will vary for each country. Adding or importing your own data is supported. Maps, charts, infographics and reports can be created and saved for any area.