Access is available on and off campus to current McMaster University students, faculty and staff.
Coverage: 1890s to 1990s
Collection contains digitized primary source material from the archives of the J. Walter Thompson Company (JWT), one of the largest and oldest advertising agencies in the world. The documents reveal the history, operation, policies and achievements of the company and its role in shaping twentieth-century culture, society, business, marketing, consumer and economic history as well as human psychology.
A large number of brands, companies, and industries are covered from automobiles to travel and tourism. Nine major clients are featured in the collection: Kodak, Kellogg, Kraft, Oscar Mayer, Pan Am, R.T. French, Scott Paper Company, United States Marine Corps, and White Castle. Materials include market research reports, presentations, meeting minutes, scripts for advertisements, correspondence, proofs of advertisements, and more.