Access is available on and off campus to current McMaster University students, faculty and staff.
This database is available at McMaster through April 2022 as part of the ProQuest Access & Build pilot project.
Coverage: 1910 to 6 months ago
Includes high-resolution images of the pages, articles, advertisements, and covers of Women's Wear Daily, along with searchable text and indexing. This trade publication is one of the fashion industry's most influential reads covering key moments in the history of the industry, as well as major designers, brands, retailers and advertisers. Subject coverage includes retail business, fashion history, popular culture, gender studies, marketing and advertising.