Access is available on and off campus to current McMaster University students, faculty and staff.
Coverage: 1937 to 1967
The Mass Observation project collected information about everyday life in Britain during the mid-twentieth century, reflecting attitudes, behaviors, and public opinion. Created by three British researchers as a personal research project, its focus changed as it served the government during the Second World War and then emerged as a market research organization. The findings continue to be valued for their insight into British society, although sometimes criticized for the self-selecting methodology used to collect the data.
The online database provides over 2,000 File Reports (top-level summaries), Day Surveys from 1937-38, Diaries from 1939-67, and a range of Topic collections including: Household Matters and Household Budgeting, 1939-1950; Juvenile Delinquency; Korea, 1950; Radio Listening, 1939-1948; World Outlook, 1945-1950, Film; Reading Habits; Dreams; Religion; Victory Celebrations, and Capital Punishment.