| ID/Date yyyy.mm.dd | Sponsor | Product | Director | Details | Agency | Category | Medium | Location |
|---|---|---|---|---|---|---|---|---|
| 2004.04.30.29 | Bank of Montreal | Bank of Montreal - Westjet Reward Option Launch | Terry O'Reilly | , , , , , , LP - 04/26/2004 1. "FLIGHT 115" BMO-006-04-30RE :30 RADIO ENGLISH FULL MIX 2. SFX ONLY 3. VOICES ONLY 4. AMBIENCE ONLY - SEPARATE 5. RADIO SQUELCH ONLY 6. VOICES ONLY - UNFILTERED LP - 04/27/2004 1. "FLIGHT 115" BMO-006-04-30RE TECH REV. :30 RADIO ENGLISH FULL MIX 2. DIALS ONLY 3. SFX ONLY, LP - 04/26/2004 1. "FLIGHT 115" BMO-006-04-30RE :30 RADIO ENGLISH FULL MIX 2. SFX ONLY 3. VOICES ONLY 4. AMBIENCE ONLY - SEPARATE 5. RADIO SQUELCH ONLY 6. VOICES ONLY - UNFILTERED LP - 04/27/2004 1. "FLIGHT 115" BMO-006-04-30RE TECH REV. :30 RADIO ENGLISH FULL MIX 2. DIALS ONLY 3. SFX ONLY | Cossette | Financial | Radio | 2004-17 M0201 C0091 |
| 2004.04.30.30 | Bell | Bell, Web Site V/O | Rick Shurman | , , , , , LP - 04/15/2004 1. "TRACK 1" 2. "TRACK 2" 3. "TRACK 3" 4. "TRACK 4" 5. "TRACK 5" 6. "TRACK 6" 7. "TRACK 7" 8. "TRACK 8" 9. "TRACK 9" 10. "TRACK 10" 11. "TRACK 11" 12. "TRACK 12" 13. "TRACK 13" 14. "TRACK 14" 15. "TRACK 15" 16. "TRACK 16", LP - 04/15/2004 1. "TRACK 1" 2. "TRACK 2" 3. "TRACK 3" 4. "TRACK 4" 5. "TRACK 5" 6. "TRACK 6" 7. "TRACK 7" 8. "TRACK 8" 9. "TRACK 9" 10. "TRACK 10" 11. "TRACK 11" 12. "TRACK 12" 13. "TRACK 13" 14. "TRACK 14" 15. "TRACK 15" 16. "TRACK 16" | Cossette Communications | Internet | Web | 2004-17 M0201 C0091 |
| 2004.02.29.09 | Bell Mobility B2B | Bell Mobility B2B - SmallBiz rate plan campaign | Tom Goudie | , , , , , , , LP - 02/13/2004 1. "MISS HELEN" BM-0804-30RE :30 FULL MIX 2. DIALS 3. SFX ONLY LP - 02/16/2004 1. "MISS HELEN" JUNE 30 BM-08-04-30RE :30 RADIO ENG. 2. "MISS HELEN" MARCH 31 BM-09-04-30RE :30 RADIO ENG. 3. "MISS HELEN" APRIL 30 BM-10-04-30RE :30 RADIO ENG. 4. "MISS HELEN" MAY 31 BM-11-04-30RE :30 RADIO ENG. 5.-8. VOICES ONLY SAME AS ABOVE 9. SFX ONLY COMMON TO ALL, LP - 02/13/2004 1. "MISS HELEN" BM-0804-30RE :30 FULL MIX 2. DIALS 3. SFX ONLY LP - 02/16/2004 1. "MISS HELEN" JUNE 30 BM-08-04-30RE :30 RADIO ENG. 2. "MISS HELEN" MARCH 31 BM-09-04-30RE :30 RADIO ENG. 3. "MISS HELEN" APRIL 30 BM-10-04-30RE :30 RADIO ENG. 4. "MISS HELEN" MAY 31 BM-11-04-30RE :30 RADIO ENG. 5.-8. VOICES ONLY SAME AS ABOVE 9. SFX ONLY COMMON TO ALL | Cossette Communications | Mobile Communications | Radio | 2004-08 M0198 C0089 |
| 2004.04.30.31 | Bell | Bell | Chris Tait | , , , , , , LP - 04/8/2004 1. "BATTING CAGE" 99 SPEED/2 MONTHS BSY-98-04-60E :60 FULL MIX 2. ANNCR ONLY 3. "BATTING CAGE" 51 SPEED/2 MONTHS BSY-99-04-60E :60 FULL MIX 4. ANNCR ONLY 5. "BATTING CAGE" 70 SPEED/2 MONTHS BSY-100-04-60E :60 FULL MIX 6. ANNCR ONLY 7. "BATTING CAGE" 35 SPEED/2 MONTHS BSY-101-04-60E :60 FULL MIX 8. ANNCR ONLY 9. "BATTING CAGE" 60 SPEED/2 MONTHS BSY-102-04-60E :60 FULL MIX 10. ANNCR ONLY 11. "BATTING CAGE" 92 SPEED/2 MONTHS BSY-103-04-60E :60 FULL MIX 12. ANNCR ONLY 13. "BATTING CAGE" 27 SPEED/2 MONTHS BSY-104-04-60E :60 FULL MIX 14. ANNCR ONLY 15. SYNC COMMON 16. SFX COMMON 17. GIGGLE COMMON 18. MUSIC - COMMON LP - 04/08/2004 1. "SNAKE" AGENCY VERSION :30 TV ENGLISH FULL MIX 2. SYNC ONLY 3. SFX ONLY 4. SNAKE SFX 5. MUSIC ONLY, LP - 04/8/2004 1. "BATTING CAGE" 99 SPEED/2 MONTHS BSY-98-04-60E :60 FULL MIX 2. ANNCR ONLY 3. "BATTING CAGE" 51 SPEED/2 MONTHS BSY-99-04-60E :60 FULL MIX 4. ANNCR ONLY 5. "BATTING CAGE" 70 SPEED/2 MONTHS BSY-100-04-60E :60 FULL MIX 6. ANNCR ONLY 7. "BATTING CAGE" 35 SPEED/2 MONTHS BSY-101-04-60E :60 FULL MIX 8. ANNCR ONLY 9. "BATTING CAGE" 60 SPEED/2 MONTHS BSY-102-04-60E :60 FULL MIX 10. ANNCR ONLY 11. "BATTING CAGE" 92 SPEED/2 MONTHS BSY-103-04-60E :60 FULL MIX 12. ANNCR ONLY 13. "BATTING CAGE" 27 SPEED/2 MONTHS BSY-104-04-60E :60 FULL MIX 14. ANNCR ONLY 15. SYNC COMMON 16. SFX COMMON 17. GIGGLE COMMON 18. MUSIC - COMMON LP - 04/08/2004 1. "SNAKE" AGENCY VERSION :30 TV ENGLISH FULL MIX 2. SYNC ONLY 3. SFX ONLY 4. SNAKE SFX 5. MUSIC ONLY | Cossette Communications | Internet | Television | 2004-17 M0201 C0091 |
| 2004.03.31.21 | Bank of Montreal | Bank of Montreal Mortgages | Terry O'Reilly | , , , , , , , LP - 03/09/2004 1. "VOICEMAIL" BMO-002-04-30RE :30 RADIO ENGLISH FULL MIX 2. VOICES ONLY 3. SFX ONLY 4. MUSIC ONLY ***BBX020 #1***, LP - 03/09/2004 1. "VOICEMAIL" BMO-002-04-30RE :30 RADIO ENGLISH FULL MIX 2. VOICES ONLY 3. SFX ONLY 4. MUSIC ONLY ***BBX020 #1*** | Cossette | Financial | Radio | 2004-13 M0199 C0090 |
| 2004.05.31.26 | General Mills | General Mills - Cheerios | Rick Shurman | , , , , , , , LP - 05/14/2004 1. "HUG" 2. DIALS ONLY 3. MUSIC ONLY 4. "SOMETHING INSIDE" DEMO :31 TV ENGLISH FULL MIX 5. DIALS ONLY 6. MUSIC ONLY ***SEL5282 #18*** 7. "CHEERIOS AGAIN" DEMO :31 TV ENGLISH FULL MIX 8. DIALS ONLY 9. MUSIC ONLY ***SEL5282 #18*** LP - 05/20/2004 1. "CHEERIOS AGAIN" :31 TV ENGLISH FULL MIX 2. DIALS 3. MUSIC 4. SFX 5. "HUGE" :31 TV ENGLISH FULL MIX 6. DIALS 7. MUSIC 8. SFX 9. "SOMETHING INSIDE" 10. DIALS 11. MUSIC 12. SFX, LP - 05/14/2004 1. "HUG" 2. DIALS ONLY 3. MUSIC ONLY 4. "SOMETHING INSIDE" DEMO :31 TV ENGLISH FULL MIX 5. DIALS ONLY 6. MUSIC ONLY ***SEL5282 #18*** 7. "CHEERIOS AGAIN" DEMO :31 TV ENGLISH FULL MIX 8. DIALS ONLY 9. MUSIC ONLY ***SEL5282 #18*** LP - 05/20/2004 1. "CHEERIOS AGAIN" :31 TV ENGLISH FULL MIX 2. DIALS 3. MUSIC 4. SFX 5. "HUGE" :31 TV ENGLISH FULL MIX 6. DIALS 7. MUSIC 8. SFX 9. "SOMETHING INSIDE" 10. DIALS 11. MUSIC 12. SFX | Cossette Communications | Food | Demo TV | 2004-23 M0202 C0092 |
| 2004.03.31.22 | Bank of Montreal | Bank of Montreal - Canadian Women's Open | Tom Goudie | , , , , , , , , LP - 03/22/2004 1. "ABM" BMO-003-04-30RE :30 RADIO ENGLISH FULL MIX 2. "ABM - GENERIC" BMO-004-04-30RE :30 RADIO ENGLISH FULL MIX 3-4. VOICES ONLY (SAME AS ABOVE) 5. SFX ONLY - COMMON, LP - 03/22/2004 1. "ABM" BMO-003-04-30RE :30 RADIO ENGLISH FULL MIX 2. "ABM - GENERIC" BMO-004-04-30RE :30 RADIO ENGLISH FULL MIX 3-4. VOICES ONLY (SAME AS ABOVE) 5. SFX ONLY - COMMON | Cossette Communications | Financial | Radio | 2004-13 M0199 C0090 |
| 2004.11.30.19 | East Side Mario's | East Side Mario's Gift Certificates | Chris Tait | , , , , , LP - 11/17/2004 1. , LP - 11/17/2004 1. | Wave Communications | Restaurant | Radio | 2004-49 M0210 C0097 |
| 2004.08.31.19 | Prime Restaurants - Casey's | Prime Restaurants - Casey's | Tom Eymundson | , , , , , , , , LP - 08/25/2004 1. "CASEY'S FEEL AT HOME" BAR & GRILL PRC-442-2004-30RE 2. "CASEY'S FEEL AT HOME" 11 SEC DONUT PRC-443-2004-30RE 3. "CASET'S FEEL AT HOME" GRILL & BAR PRC-444-2004-30RE 4. BAND ONLY COMMON FOR 1 & 3 5. LEAD VOX ONLY 6. BG VOX ONLY 7. ANNC ONLY OFOR BAR AND GRILL 8. ANNC ONLY FOR BAR & GRILL 9. BAND ONLY FOR 2 10. LEAD VOX ONLY 11. BG VOX ONLY LP - 08/25/2004 1. "BAND TRACK" W/ LA-LA'S :30 E, LP - 08/25/2004 1. "CASEY'S FEEL AT HOME" BAR & GRILL PRC-442-2004-30RE 2. "CASEY'S FEEL AT HOME" 11 SEC DONUT PRC-443-2004-30RE 3. "CASET'S FEEL AT HOME" GRILL & BAR PRC-444-2004-30RE 4. BAND ONLY COMMON FOR 1 & 3 5. LEAD VOX ONLY 6. BG VOX ONLY 7. ANNC ONLY OFOR BAR AND GRILL 8. ANNC ONLY FOR BAR & GRILL 9. BAND ONLY FOR 2 10. LEAD VOX ONLY 11. BG VOX ONLY LP - 08/25/2004 1. "BAND TRACK" W/ LA-LA'S :30 E | Wave Communications | Restaurant | Radio | 2004-35 M0206 C0094 |
| 2004.06.30.23 | East Side Mario's | East Side Mario's - Brand, Pizza & Home Delivery | Robert Armes | , , , , , LP - 04/26/2004 1. "BRAND/PIZZA :15 (DWW) :15 RADIO ENGLISH 2. MUSIC 3. SING 4. PARTY 5. "HOME DELIVERY 15 (DWW) :15 RADIO ENGLISH 6. MUSIC 7. SING 8. PARTY 9. "30 SEC" (DWW) :30 RADIO ENGLISH 10. MUSIC 11. SING 12. PARTY 13. "BRAND / PIZZA" 15 :15 RADIO ENGLISH 14. "HOME DELIVERY" 15 :15 RADIO ENGLISH 15. "30 SEC VERS" :30 RADIO ENGLISH LP - 05/6/2004 1. "CELEBRATION" MUSIC & VOX :30 TV ENGLISH FULL MIX 2. "CELEBRATION" VSN.1 MUSIC & VOX :15 TV ENGLISH FULL MIX 3. "CELEBRATION" VSN.2 MUSIC & VOX :15 TV ENGLISH FULL MIX 4. "PIZZA" NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 5. "PIZZA" NON-NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 6. "DELIVERY" NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 7. "DELIVERY" NON-NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 8. MUSIC ONLY FOR CELEBRATION :30 9. MUSIC ONLY FOR CELEBRATION & PIZZA :15 10. MUSIC ONLY FOR DELIVERY :15 11. VOX ONLY FOR CELEBRATION :30 12. VOX ONLY FOR CELEBRATION VSN.1 :15 13. VOX ONLY FOR CELEBRATION VSN.2 :15 14. VOX ONLY FOR PIZZA NEW VSN. :15 15. VOX ONLY FOR PIZZA NON-NEW VSN. :15 16. VOX ONLY FOR DELIVERY NEW VSN. :15 17. VOX ONLY FOR DELIVERY NON-NEW VSN. :15 18. BG'S ONLY FOR CELEBRATION :30 19. BG'S ONLY FOR CELEBRATION VSN.1 & VSN.2 & PIZZA NEW & PIZZA NON-NEW :15 20. BG'S ONLY FOR DELIVERY NEW & DELIVERY NON-NEW :15 LP - 06/11/2004 1. "CELEBRATION" BRANDED VERS. ESM-507-2004-30TVE :30 TV ENGLISH FULL MIX 2. "CELEBRATION" NON-BRANDED VERS. ESM-508-2004-30TVE :30 TV ENGLISH FULL MIX 3. "CELEBRATION" BRANDED VERS. ESM-509-2004-15TVE :15 TV ENGLISH FULL MIX 4. "PIZZA LAUNCH" NEW VERS. ESM-510-2004-15TVE :15 TV ENGLISH FULL MIX 5. "PIZZA LAUNCH" NON NEW ESM-511-2004-15TVE :15 TV ENGLISH FULL MIX 6. "HOME DELIVERY" NOW VERS. NATIONAL PHONE # ESM-514-2004-15TVE :15 TV ENGLISH FULL MIX 7. "HOME DELIVERY" NON NOW VERS. NATIONAL PHONE # ESM-515-2004-15TVE :15 TV ENGLISH FULL MIX 8. "HOME DELIVERY" NOW VERS NATIONAL PHONE # NO BABY :15TVE :15 TV ENGLISH FULL MIX 9. "HOME DELIVERY" NON NOW VERS. NATIONAL PHONE # NO BABY :15TVE ENGLISH FULL MIX 10. BAND ONLY FOR :30 SPOTS 11. BING BING, LP - 04/26/2004 1. "BRAND/PIZZA :15 (DWW) :15 RADIO ENGLISH 2. MUSIC 3. SING 4. PARTY 5. "HOME DELIVERY 15 (DWW) :15 RADIO ENGLISH 6. MUSIC 7. SING 8. PARTY 9. "30 SEC" (DWW) :30 RADIO ENGLISH 10. MUSIC 11. SING 12. PARTY 13. "BRAND / PIZZA" 15 :15 RADIO ENGLISH 14. "HOME DELIVERY" 15 :15 RADIO ENGLISH 15. "30 SEC VERS" :30 RADIO ENGLISH LP - 05/6/2004 1. "CELEBRATION" MUSIC & VOX :30 TV ENGLISH FULL MIX 2. "CELEBRATION" VSN.1 MUSIC & VOX :15 TV ENGLISH FULL MIX 3. "CELEBRATION" VSN.2 MUSIC & VOX :15 TV ENGLISH FULL MIX 4. "PIZZA" NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 5. "PIZZA" NON-NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 6. "DELIVERY" NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 7. "DELIVERY" NON-NEW VSN. MUSIC & VOX :15 TV ENGLISH FULL MIX 8. MUSIC ONLY FOR CELEBRATION :30 9. MUSIC ONLY FOR CELEBRATION & PIZZA :15 10. MUSIC ONLY FOR DELIVERY :15 11. VOX ONLY FOR CELEBRATION :30 12. VOX ONLY FOR CELEBRATION VSN.1 :15 13. VOX ONLY FOR CELEBRATION VSN.2 :15 14. VOX ONLY FOR PIZZA NEW VSN. :15 15. VOX ONLY FOR PIZZA NON-NEW VSN. :15 16. VOX ONLY FOR DELIVERY NEW VSN. :15 17. VOX ONLY FOR DELIVERY NON-NEW VSN. :15 18. BG'S ONLY FOR CELEBRATION :30 19. BG'S ONLY FOR CELEBRATION VSN.1 & VSN.2 & PIZZA NEW & PIZZA NON-NEW :15 20. BG'S ONLY FOR DELIVERY NEW & DELIVERY NON-NEW :15 LP - 06/11/2004 1. "CELEBRATION" BRANDED VERS. ESM-507-2004-30TVE :30 TV ENGLISH FULL MIX 2. "CELEBRATION" NON-BRANDED VERS. ESM-508-2004-30TVE :30 TV ENGLISH FULL MIX 3. "CELEBRATION" BRANDED VERS. ESM-509-2004-15TVE :15 TV ENGLISH FULL MIX 4. "PIZZA LAUNCH" NEW VERS. ESM-510-2004-15TVE :15 TV ENGLISH FULL MIX 5. "PIZZA LAUNCH" NON NEW ESM-511-2004-15TVE :15 TV ENGLISH FULL MIX 6. "HOME DELIVERY" NOW VERS. NATIONAL PHONE # ESM-514-2004-15TVE :15 TV ENGLISH FULL MIX 7. "HOME DELIVERY" NON NOW VERS. NATIONAL PHONE # ESM-515-2004-15TVE :15 TV ENGLISH FULL MIX 8. "HOME DELIVERY" NOW VERS NATIONAL PHONE # NO BABY :15TVE :15 TV ENGLISH FULL MIX 9. "HOME DELIVERY" NON NOW VERS. NATIONAL PHONE # NO BABY :15TVE ENGLISH FULL MIX 10. BAND ONLY FOR :30 SPOTS 11. BING BING | Wave Communications | Restaurant | Television | 2004-27 M0204 C0093 |
McMaster University is committed to providing websites that are accessible to the widest possible audience.
If you require any content on this website in an alternative format, please complete the Report an Accessibility Issue form and we will respond as promptly as possible.