| ID/Date yyyy.mm.dd | Sponsor | Product | Director | Details | Agency | Category | Medium | Location |
|---|---|---|---|---|---|---|---|---|
| 2001.10.31.27 | Glad | Glad Wrap / Garbage Bags | Tom Eymundson | , , , , LP - 10/19/2001 1. "BREAK IN" PGCW2200 :30 ENGLISH FULL MIX 2. SYNC 3. SFX 4. TAG ANN ONLY ENGLISH 5. "BREAK IN" PGCW2234 :30 FRENCH FULL MIX 6. SYNC 7. SFX 8. TAG ANN ONLY FRENCH 9. "BREAK IN" PGCW2235 :15 ENGLISH FULL MIX 10. SYNC 11. SFX 12. "BREAK IN" PGCW2236 :15 FRENCH FULL MIX 13. SYNC 14. SFX LP - 10/11/2001 1. "PETS" PGWP-2220 :30 TV ENGLISH 2. SYNC 3. SFX 4. "PETS" PGWP-2215 :30 TV FRENCH 5. SYNC 6. SFX 7. "PETS" PGWP-2223 :15 TV ENGLISH 8. SYNC 9. SFX 10. "PETS" PGWP-2224 :15 TV FRENCH 11. SYNC 12. SFX, LP - 10/19/2001 1. "BREAK IN" PGCW2200 :30 ENGLISH FULL MIX 2. SYNC 3. SFX 4. TAG ANN ONLY ENGLISH 5. "BREAK IN" PGCW2234 :30 FRENCH FULL MIX 6. SYNC 7. SFX 8. TAG ANN ONLY FRENCH 9. "BREAK IN" PGCW2235 :15 ENGLISH FULL MIX 10. SYNC 11. SFX 12. "BREAK IN" PGCW2236 :15 FRENCH FULL MIX 13. SYNC 14. SFX LP - 10/11/2001 1. "PETS" PGWP-2220 :30 TV ENGLISH 2. SYNC 3. SFX 4. "PETS" PGWP-2215 :30 TV FRENCH 5. SYNC 6. SFX 7. "PETS" PGWP-2223 :15 TV ENGLISH 8. SYNC 9. SFX 10. "PETS" PGWP-2224 :15 TV FRENCH 11. SYNC 12. SFX | Palmer Jarvis DDB | Household | Radio | 2001-35 M0163 C0078 |
| 2001.06.29.21 | Unilever Canada | Unilever Canada - Imperial Margarine | Kerry Crawford | , , , , , LP - 06/27/2001 1. "LOVE IN THE EXPRESS LANE" :30 TV FULL MIX 2. SFX 3. MUSIC 4. MUSIC ADD SWELL 5. ANN ONLY 6. ALT (IN STORE) ANN LP - 07/03/2001 1. "LOVE IN THE EXPRESS LANE" ORIGINAL :30 TV ORIGINAL FULL MIX 2. "LOVE IN THE EXPRESS LANE" VERS A :30 TV ORIGINAL FULL MIX 3. "LOVE IN THE EXPRESS LANE" VERS B :30 TV ORIGINAL FULL MIX, LP - 06/27/2001 1. "LOVE IN THE EXPRESS LANE" :30 TV FULL MIX 2. SFX 3. MUSIC 4. MUSIC ADD SWELL 5. ANN ONLY 6. ALT (IN STORE) ANN LP - 07/03/2001 1. "LOVE IN THE EXPRESS LANE" ORIGINAL :30 TV ORIGINAL FULL MIX 2. "LOVE IN THE EXPRESS LANE" VERS A :30 TV ORIGINAL FULL MIX 3. "LOVE IN THE EXPRESS LANE" VERS B :30 TV ORIGINAL FULL MIX | Ogilvy Advertising | Food | Television | 2001-22 M0158 C0065 |
| 2001.06.05.01 | Zellers | Zellers | Tom Goudie | , , , , LP - 06/04/2001 1. "EXTRA 10% OFF FATHERS DAY SALE" Z-R-1813-01-30E FULL MIX 2. DIALS 3. CHANTS 4. MUSIC & STING 5. SFX 6. "NO TIES FATHERS DAY SALE" Z-R-1811-01-30E FULL MIX 7. DIALS 8. CHANTS 9. MUSIC & STING 10. SFX 11. "BRUNO CANADA DAY" Z-R-1817-01-30E FULL MIX 12. DIALS 13. CHANTS 14. MUSIC & STING 15. SFX 16. "BRUNO QUEBEC VERSION ST. JEAN BAPTISTE DAY" Z-R-1819-01-30E FULL MIX 17. DIALS 18. CHANTS 19. MUSIC & STING 20. SFX, LP - 06/04/2001 1. "EXTRA 10% OFF FATHERS DAY SALE" Z-R-1813-01-30E FULL MIX 2. DIALS 3. CHANTS 4. MUSIC & STING 5. SFX 6. "NO TIES FATHERS DAY SALE" Z-R-1811-01-30E FULL MIX 7. DIALS 8. CHANTS 9. MUSIC & STING 10. SFX 11. "BRUNO CANADA DAY" Z-R-1817-01-30E FULL MIX 12. DIALS 13. CHANTS 14. MUSIC & STING 15. SFX 16. "BRUNO QUEBEC VERSION ST. JEAN BAPTISTE DAY" Z-R-1819-01-30E FULL MIX 17. DIALS 18. CHANTS 19. MUSIC & STING 20. SFX | Ogilvy & Mather | Retail | Radio | 2001-20 M0157 C0064 |
| 2001.05.28.04 | Midas | Midas Brand with Offer | Tom Goudie | , , , , , LP - 05/04/2001 1. "DONNA" :60 FULL 2. V/O'S 3. FX 4. "FLATFOOT" :60 FULL 5. V/O'S 6. FX 7. "HIP HOP" :60 FULL***DNU*** 8. V/O'S 9. FX 10. "DONNA -ALT" :60 FULL 11. V/O'S 12. FX 13. "FLATFOOT -ALT" :60 FULL 14. V/O'S 15. FX 16. "HIP HOP -ALT" :60 FULL 17. V/O'S 18. FX 19. "FLATFOOT CITIZEN" :60 FULL 20. V/O (TOP) 21. "FLATFOOT CITIZEN -ALT" :60 FULL 22. V/O (TOP) 23. "TRY OUT" VTX 24. "THE PERFECT CHOICE" VTX 25. TV TAG LINE LP - 05/07/2001 1. "HIP HOP REVISED" :60 FULL MIX, LP - 05/04/2001 1. "DONNA" :60 FULL 2. V/O'S 3. FX 4. "FLATFOOT" :60 FULL 5. V/O'S 6. FX 7. "HIP HOP" :60 FULL***DNU*** 8. V/O'S 9. FX 10. "DONNA -ALT" :60 FULL 11. V/O'S 12. FX 13. "FLATFOOT -ALT" :60 FULL 14. V/O'S 15. FX 16. "HIP HOP -ALT" :60 FULL 17. V/O'S 18. FX 19. "FLATFOOT CITIZEN" :60 FULL 20. V/O (TOP) 21. "FLATFOOT CITIZEN -ALT" :60 FULL 22. V/O (TOP) 23. "TRY OUT" VTX 24. "THE PERFECT CHOICE" VTX 25. TV TAG LINE LP - 05/07/2001 1. "HIP HOP REVISED" :60 FULL MIX | Ogilvy Advertising | Automotive | Radio | 2001-17 M0154, M0164 C0064 |
| 2001.04.30.40 | KFC | KFC Twister / Pepsi Promotion | Tom Goudie | , , , , , LP - 04/03/2001 1. "ROAD SAFETY" KFC01-605-30E FULL MIX 2. DIALS 3. "ROAD SAFETY" KENTUCKY KFC01-606-30E FULL MIX 4. DIALS 5. MUSIC COMMON TO BOTH, LP - 04/03/2001 1. "ROAD SAFETY" KFC01-605-30E FULL MIX 2. DIALS 3. "ROAD SAFETY" KENTUCKY KFC01-606-30E FULL MIX 4. DIALS 5. MUSIC COMMON TO BOTH | Ogilvy & Mather | Fast Food | Radio | 2001-16 M0154 C0064 |
| 2001.04.30.41 | Zellers | Zellers - Martha Stewart Sale | Terry O'Reilly | , , , , , LP - 04/23/2001 1. "BONUS CYSTIC FIBROSIS - MEANS" Z-R-1805-01-30E :30 FULL 2. V/O'S 3. MUSIC 4. "REPITITION (STARTS TOMORROW)" Z-R-1801-01-30E :30 FULL 5. V/O'S 6. "REPITITION (STARTS FRIDAY)" Z-R-1807-01-30E :30 FULL 7. V/O'S 8. COMMON GROUP V/O'S 9. COMMON SFX 10. COMMON MUSIC & STING 11. SPEECHLESS (ENDS FRIDAY) Z-R-1809-30E :30 FULL 12. V/O'S 13. SPEECHLESS (STARTS TOMORROW) Z-R-1803-30E :30 FULL 14. V/O'S 15. COMMON GROUP V/O'S 16. COMMON SFX 17. COMMON MUSIC & STING, LP - 04/23/2001 1. "BONUS CYSTIC FIBROSIS - MEANS" Z-R-1805-01-30E :30 FULL 2. V/O'S 3. MUSIC 4. "REPITITION (STARTS TOMORROW)" Z-R-1801-01-30E :30 FULL 5. V/O'S 6. "REPITITION (STARTS FRIDAY)" Z-R-1807-01-30E :30 FULL 7. V/O'S 8. COMMON GROUP V/O'S 9. COMMON SFX 10. COMMON MUSIC & STING 11. SPEECHLESS (ENDS FRIDAY) Z-R-1809-30E :30 FULL 12. V/O'S 13. SPEECHLESS (STARTS TOMORROW) Z-R-1803-30E :30 FULL 14. V/O'S 15. COMMON GROUP V/O'S 16. COMMON SFX 17. COMMON MUSIC & STING | Ogilvy & Mather | Retail | Radio | 2001-16 M0154 C0064 |
| 2001.04.25.04 | Zellers | Zellers | Rick Shurman | , , , , , LP - 02/28/2001 1. SOUL FINGER 2. DANCE TO THE MUSIC 3. WALKING ON SUNSHINE 4. SOUL MAN 5. LAST NIGHT 6. SWEET SOUL 7. SHOW ME LP - 03/05/2001 1. "DOORBELL" Z-TV-2213-01-30E :30 TV ENGLISH 2. MUSIC ONLY & STING (IN PLACE) 3. MUSIC ONLY & STING (IN PLACE) NO MOVES 4. FX ONLY AMBIENCE 5. FX ONLY SPECIFIC 6. SYNC 7. FRENCH SYNC LP - 03/05/2001 1. "SHOE BUSINESS ALT" Z-TV-2221-01-30E :30 TV ENGLISH 2. MUSIC ONLY & STING 3. FX ONLY AMBIENCE 4. FX ONLY SPECIFIC 5. MONKEY SFX 6. SYNC 7. FRENCH SYNC SHOE LP - 04/02/2001 1. "DIALOGUE" PATIO FURNITURE :30 FULL MIX Z-TV-2219-01-30E 2. FX 3. MUSIC TOP & STING 4. HARP 5. SYNC 6. GNOMES V/O 7. "SPREADING COLOUR" LADIES FASHION :30 FULL MIX Z-TV-2217-01-30E 8. FX 9. MUSIC TOP & STING 10. BAND 11. SING 12. SYNC 13. HARP LP - 04/05/2001 1. "DIALOGUE" 2-TV-2219-01-30E FULL MIX REVISED 2. DIALS GNOMES 3. SFX 4. MUSIC & STING 5. SYNC DIAL, LP - 02/28/2001 1. SOUL FINGER 2. DANCE TO THE MUSIC 3. WALKING ON SUNSHINE 4. SOUL MAN 5. LAST NIGHT 6. SWEET SOUL 7. SHOW ME LP - 03/05/2001 1. "DOORBELL" Z-TV-2213-01-30E :30 TV ENGLISH 2. MUSIC ONLY & STING (IN PLACE) 3. MUSIC ONLY & STING (IN PLACE) NO MOVES 4. FX ONLY AMBIENCE 5. FX ONLY SPECIFIC 6. SYNC 7. FRENCH SYNC LP - 03/05/2001 1. "SHOE BUSINESS ALT" Z-TV-2221-01-30E :30 TV ENGLISH 2. MUSIC ONLY & STING 3. FX ONLY AMBIENCE 4. FX ONLY SPECIFIC 5. MONKEY SFX 6. SYNC 7. FRENCH SYNC SHOE LP - 04/02/2001 1. "DIALOGUE" PATIO FURNITURE :30 FULL MIX Z-TV-2219-01-30E 2. FX 3. MUSIC TOP & STING 4. HARP 5. SYNC 6. GNOMES V/O 7. "SPREADING COLOUR" LADIES FASHION :30 FULL MIX Z-TV-2217-01-30E 8. FX 9. MUSIC TOP & STING 10. BAND 11. SING 12. SYNC 13. HARP LP - 04/05/2001 1. "DIALOGUE" 2-TV-2219-01-30E FULL MIX REVISED 2. DIALS GNOMES 3. SFX 4. MUSIC & STING 5. SYNC DIAL LP - 04/02/2001 1. "DIALOGUE" PATIO FURNITURE NOT FOR AIR :30 FULL MIX Z-TV-2219-01-30E 2. GNOMES ONLY 3. GNOMES ONLY (UNPROCESSED) ALL OTHER ELEMENTS ON MSTR# 01-04-04 | Ogilvy & Mather | Retail | Television | 2001-13 M0153, M0164 C0063 |
| 2001.07.31.18 | Zellers | Zellers - Back to School | Kerry Crawford | , , , , , LP - 07/06/2001 1) "ARMAGEDDON - 99" Z-R-1835-01-30E :30 R E 2) WOMAN V/O ONLY 3) "ARMAGEDDON - 88" Z-R-1833-01-30E :30 R E 4) WOMAN V/O ONLY 5) "ARMAGEDDON - PEPSI" Z-R-1831-01-30 E :30 R E 6) WOMAN V/O ONLY 7) MALE V/O ONLY COMMON 8) CHANTS COMMON 9) STING ONLY COMMON 10) SFX ONLY COMMON 11) "ALLITERATION" Z-R-1830-01-30E :30 R E 12) WOMAN V/O ONLY 13) MALE V/O ONLY 14) CHANTS ONLY 15) MUSIC & STING ONLY LP - 07/24/2001 1. "keep it down" z-r-1833-01-30e :30 full 2. character dials 3. kids chants 4. sfx 5. music & sing 6. "grammer" z-r-1836-01-30e :30 full 7. character dials 8. teen chants 9. sfx 10. music & sing 11. "fiscal" z-r-1840-01-30e :30 full 12. character dials 13. teen chants 14. sfx 15. music & sing 16. "physical education" z-r-1842-01-30e :30 full 17. character dials 18. teen chants 19. sfx 20. sting 21. various teen chants 22. various kid chants LP - 08/03/2001 1) "DENIM SALE" Z-R-1838-01-30E FULL 2) DIALS 3) MUSIC & NEW STING 4) SFX 6) "CHEERLEADERS" Z-R-1846-01-30E FULL 7) DIALS 8) MUSIC & NEW STING 9) SFX 10) CHEERLEADER CHANTS, LP - 07/06/2001 1) "ARMAGEDDON - 99" Z-R-1835-01-30E :30 R E 2) WOMAN V/O ONLY 3) "ARMAGEDDON - 88" Z-R-1833-01-30E :30 R E 4) WOMAN V/O ONLY 5) "ARMAGEDDON - PEPSI" Z-R-1831-01-30 E :30 R E 6) WOMAN V/O ONLY 7) MALE V/O ONLY COMMON 8) CHANTS COMMON 9) STING ONLY COMMON 10) SFX ONLY COMMON 11) "ALLITERATION" Z-R-1830-01-30E :30 R E 12) WOMAN V/O ONLY 13) MALE V/O ONLY 14) CHANTS ONLY 15) MUSIC & STING ONLY LP - 07/24/2001 1. "keep it down" z-r-1833-01-30e :30 full 2. character dials 3. kids chants 4. sfx 5. music & sing 6. "grammer" z-r-1836-01-30e :30 full 7. character dials 8. teen chants 9. sfx 10. music & sing 11. "fiscal" z-r-1840-01-30e :30 full 12. character dials 13. teen chants 14. sfx 15. music & sing 16. "physical education" z-r-1842-01-30e :30 full 17. character dials 18. teen chants 19. sfx 20. sting 21. various teen chants 22. various kid chants LP - 08/03/2001 1) "DENIM SALE" Z-R-1838-01-30E FULL 2) DIALS 3) MUSIC & NEW STING 4) SFX 6) "CHEERLEADERS" Z-R-1846-01-30E FULL 7) DIALS 8) MUSIC & NEW STING 9) SFX 10) CHEERLEADER CHANTS | Ogilvy & Mather | Retail | Radio | 2001-26 M0159 C0065 |
| 2001.07.25.01 | Zellers | Zellers - Sale | Tom Goudie | , , , , , LP - 07/03/2001 1. "NEWS FLASH 2" Z-R-1825-01-30E :30R FULL 2. MALE V/O 3. ANNCR V/O 4. CHANTS ONLY 5. MUSIC & sting 6. SFX 7. "LAUNDRY" Z-R-1827-01-30E :30 FULL 8. MALE V/O 9. FEEMALE V/O 10. CHANTS 11. MUSIC & sting 12. SFX, LP - 07/03/2001 1. "NEWS FLASH 2" Z-R-1825-01-30E :30R FULL 2. MALE V/O 3. ANNCR V/O 4. CHANTS ONLY 5. MUSIC & sting 6. SFX 7. "LAUNDRY" Z-R-1827-01-30E :30 FULL 8. MALE V/O 9. FEEMALE V/O 10. CHANTS 11. MUSIC & sting 12. SFX | Ogilvy & Mather | Retail | Radio | 2001-24 M0158 C0065 |
| 2001.06.30.10 | IBM | IBM - Solutions Technology Inc. | Pirate | , , , , , LP - 06/12/2001 1. "NOW YOU'RE SPEAKING" IPS01-833-60E 2. V/O'S 3. MUSIC 4. FX 5. "HEY, MR. SENIOR EXEC" IPS01-832-60E 6. V/O'S 7. FX COMMON 8. "HEY, MR. SENIOR EXEC(1-800)" IPS01-832-60E ***NFA*** 9. V/O'S, LP - 06/12/2001 1. "NOW YOU'RE SPEAKING" IPS01-833-60E 2. V/O'S 3. MUSIC 4. FX 5. "HEY, MR. SENIOR EXEC" IPS01-832-60E 6. V/O'S 7. FX COMMON 8. "HEY, MR. SENIOR EXEC(1-800)" IPS01-832-60E ***NFA*** 9. V/O'S | Ogilvy Advertising | Electronics | Radio | 2001-23 M0158 C0065 |
McMaster University is committed to providing websites that are accessible to the widest possible audience.
If you require any content on this website in an alternative format, please complete the Report an Accessibility Issue form and we will respond as promptly as possible.