System 1 and System 2 Thinking
Who it's for: Anyone looking to start their journey of better understanding how humans make decisions and what that might mean for effective research communication.
Why we love it: Compelling research communication entails an understanding of how your audience will take up and use your messaging. This is a short and easy-to-follow overview of System 1 and System 2 thinking to help you better understand how the brain decides things.
Resource Category
5 - Understanding How Humans Make Decisions