Logistic regression and discriminant analysis

Who It's For: Researchers looking to model data with dichotomous dependent variables, who want to learn which model to use based on their data

Why We Love It: This guide provides a step-by-step procedure for both discrinmiant analysis and logistic regression methods, as well as applied examples for each. Table 9 on page 365 also depicts an overview of each method that makes it clear how they compare to each other.

Citation: Tillmanns, S., Krafft, M. (2022). Logistic Regression and Discriminant Analysis. In: Homburg, C., Klarmann, M., Vomberg, A. (eds) Handbook of Market Research. Springer, Cham. https://doi.org/10.1007/978-3-319-57413-4_20.