The time has come: Bayesian methods for data analysis in the organizational sciences

Who It's For: Researchers familiar with frequentist modelling, who are interested in applying Bayesian methods to their multivariate modelling data analysis

Why We Love It: This detailed guide assumes minimal prior knowledge and explains Bayesian reasoning before applying it to multivariate modelling. It also presents some advantages of Bayesian analysis over frequentist methods, highlighting some data structures that are better suited to Bayesian analysis. In the appendix, you can find instructions for downloading relevant R packages to practice with your own data.

Citation: Kruschke, J. K., Aguinis, H., & Joo, H. (2012). The Time Has Come: Bayesian Methods for Data Analysis in the Organizational Sciences. Organizational Research Methods, 15(4), 722-752. https://doi.org/10.1177/1094428112457829