Who is it for: Researchers interested in a method for the pretesting and evaluation of self-report survey questionnaires.

Why we love it: It's a simple article with detailed discussion of the method.

Citation: Willis, G.B. & Miller, K. (2011). Cross-cultural cognitive interviewing: Seeking comparability and enhancing understanding. Field Methods, 23(4), 331-341. Doi: 10.1177/1525822X11416092.