CARD Now Available Online
The Library now has an online subscription to CARD (Canadian Advertising Rates & Data). It lists over 4,300 Canadian print, broadcast, outdoor and online media, including current data on advertising rates and circulation as well as key contacts, advertising agency personnel and major industry associations. It also includes editorial profiles of periodicals in Canada (click on the Publications Profile tab) and Canadian market statistics, customs regulations, and more (click on the Stats & Facts tab).
A current print copy of CARD will continue to be available in INNIS Reference HF 5801.C35. Back issues are available in MILLS Periodicals at the same call number.