Alternative Title: Broadcasting America: The Rise of Mass Media and Communications | AM Explorer
Allowable Uses:
Access is available on and off campus to current McMaster University students, faculty and staff.
Description:
Coverage: 1920s to 1980s
Coverage: 1920s to 1980s
Explore the history of twentieth century broadcasting in America through the papers of early pioneer, David Sarnoff, and the Radio Corporation of America (RCA). Chart how the rise of large media corporations transformed radio from a one-to-one communication tool to a means of broadcasting information and ideas to the masses, and witness the impact of broadcasting innovations, such as television, on advertising, consumer culture, global conflicts, and the Space Race.
