How to give voice to a brand? Look for the answers in McMaster’s Pirate Archive

by Erica Balch

Tom Eymundson, CEO of Pirate Group, Canada’s largest audio production company shares some of the lessons he’s learned throughout his celebrated career and talks about Pirate’s extensive archives, housed in McMaster University Library.


How to give voice to a brand? Look for the answers in McMaster’s Pirate Archive

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