Best Bets for Marketing
Not sure where to begin? Try these first.
Comprised of three research databases covering all business topics in a variety of sources.
A multi-disciplinary database that covers millions of articles from over 17,000 scholarly journals and other authoritative sources including podcasts, transcripts and videos.
Contains images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five product categories are covered: Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda. Browse or search for ads by categories, company, product, date, publication, subject, medium, headline and audience.
This not-for-profit foundation website provides content "to enrich the understanding of advertising and its role in culture, society and the economy."
Website includes thousands of television commercials created or collected by D'Arcy Masius Benton & Bowles (DMB&B) advertising agency from the 1950s to 1980s. Search by keyword(s) or browse by company, title or subject.
Contains over 115,274 citations, with abstracts, to the literature on social gerontology, as well as aging-related research from psychology, sociology, social work, economics, public policy, and the health sciences. It covers aging-related issues for professionals in aging services, health, business, law, and mental health; also includes selected consumer content.
First-ime user? Access requires an Esri ArcGIS account. To request an account, current McMaster students, faculty and staff should contact email@example.com. Once your account is approved, sign in to these products with your ArcGIS login (not the Enterprise login).
Provides location-based analysis that can be used for market planning, site selection, customer targeting and other decisions. Use web-based GIS (Geographic Information System) mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g., PRIZM, Tapestry Segmentation) spending and business data for over 130 countries (including Canada). Data is derived from a variety of sources (e.g. Esri, Environics, Infogroup, Michael Bauer Research) and will vary for each country. Adding or importing your own data is supported. Maps, charts, infographics and reports can be created and saved for any area.
The ArticleFirst database contains over 14.3 million bibliographic citations that describe items listed on the table of contents pages of more than 12,000 journals in science, technology, medicine, social science, business, the humanities, and other popular culture. Each record describes one article, news story, letter, or other item. Records contain OCLC library holdings, and many include abstracts.
Database provides information pertinent to the study of business and finance topics across Asia and Europe. Provides citations, abstracts, and some full-text content for approximately 630 publications including scholarly journals, magazines, reports, newswires, and more. Find information on companies, countries, markets, international trade, and overall business conditions and practices throughout these regions.
Contains almost 300 practical, concise, full-text ebooks covering specific areas of business, including supply and operations management, international business, entrepreneurship, finance, accounting, leadership, public relations, consumer behaviour, marketing, and strategy.
Contains company, industry, economic and geopolitical market research from Hoover's Company Profiles, OxResearch, US and Worldwide Industry & Market Reports from Barnes Reports and Snapshots.
Provides full-text access and/or indexing to thousands of business sources, including scholarly journals, magazines, trade publications, newspapers, books, reports, videos and more. Covers all areas of business.
Contains citations and full-text articles from thousands of business sources, including academic journals, magazines, and trade publications. Also includes worldwide company, country and industry reports. Covers all areas of business, including accounting, economics, finance, management, management information systems, marketing and international business.
Includes the content of nineteen Canadian reference titles in a single online resource.
Includes content from a broad range of Canadian sources including scholarly journals, magazines, reports, news, radio & television transcripts and dissertations. Useful for research on hundreds of topics in the fields of business, science and technology, medicine, humanities and the arts.
Provides counts of Canadian business locations or establishments for a specific time period by employment size ranges, geography groupings and industry classification (NAICS).
Brief profiles of 2.1 million Canadian companies, including privates. Search by company name, by industry code (SIC or NAICS), by geography, etc.
The Canadian Census Analyser provides access to Canadian Census Data (both short and long form).
A collection of monograph publications from Canadian public policy institutes, government agencies, advocacy groups, think-tanks, university research centres and other public interest groups.
Indexes publications produced by Canadian governments (federal, provincial, territorial & municipal), government agencies & departments, research institutes and government laboratories. Full-text of reports will be available in the Microlog microfiche collection in MILLS Government Publications (2nd floor).
An online directory for buyers and suppliers of industrial products and services (manufacturers, exporters, distribution and service companies) in Canada. Includes detailed product and service information from Canadian industrial and manufacturing companies of all sizes.
Statistics Canada's site of time series (sequences of values of a variable measured over time, spaced apart at uniform time intervals) covering a wide variety of social and economic aspects of Canadian life. Topics include the system of national accounts, labour, manufacturing, construction, trade, agriculture and finance. As well, selected demographic and social data, such as population estimates and vital statistics, are available. There is no charge for data via this interface. Geographic area: Canada (national and sub-national), some United States, some international. Time span of data coverage: varies by series.
Provides guidance on citing sources, reference formats, grammar and usage, and manuscript production. Both the 17th (2017) and 16th (2010) editions are available online.
A full-text database containing working papers, journals, books, policy briefs and case studies related to international affairs.
Communication Source supports research on mass media, communications theory, linguistics, organizational communication, phonetics and speech pathology. Content is derived from academic journals, conference papers, conference proceedings, trade publications, magazines and other periodicals. Provides indexing and abstracting for over 1,100 core titles and contains the full text for more than 700 journals.
Provides full-text access to Conference Board of Canada reports and recorded webinars. Research areas covered include economic trends, organizational performance and public policy.
Covers the health effects of consumer products for use by consumers, scientists, health care providers and regulatory authorities. Search or browse by products, brands, manufacturers, chemicals, product categories and product types.
Articles from key Canadian journals, magazines and newspapers. Multidisciplinary database with selected full-text.
Curio.ca provides streaming access to selected educational content from CBC and Radio-Canada, with documentaries from television and radio, news reports, and archival material. Both English and French language content is included. Programs are pulled from the Doc Zone, The Nature of Things, The Fifth Estate, Marketplace, The Passionate Eye, and more.
Note: McMaster's subscription does not include the BBC or National Geographic channel.