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Comprised of three research databases covering all business topics in a variety of sources.
A multi-disciplinary database that covers millions of articles from over 17,000 scholarly journals and other authoritative sources including podcasts, transcripts and videos.
The Accounting, Tax & Banking Collection provides citations, abstracts and some full-text content for approximatley 1,300 publications. Includes trade publications, journals, reports, magazines, and other documents which cover accounting, tax, auditing, financial services, banking and other related issues. Geographical coverage is international in scope, with an emphasis on the United States.
One of the most comprehensive collections of full-text articles and bibliographic records covering the fields of computing and information technology.
Contains images for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five product categories are covered: Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda. Browse or search for ads by categories, company, product, date, publication, subject, medium, headline and audience.
This not-for-profit foundation website provides content "to enrich the understanding of advertising and its role in culture, society and the economy."
Website includes thousands of television commercials created or collected by D'Arcy Masius Benton & Bowles (DMB&B) advertising agency from the 1950s to 1980s. Search by keyword(s) or browse by company, title or subject.
Contains over 115,274 citations, with abstracts, to the literature on social gerontology, as well as aging-related research from psychology, sociology, social work, economics, public policy, and the health sciences. It covers aging-related issues for professionals in aging services, health, business, law, and mental health; also includes selected consumer content.
First-ime user? Access requires an Esri ArcGIS account. To request an account, current McMaster students, faculty and staff should contact email@example.com. Once your account is approved, sign in to these products with your ArcGIS login (not the Enterprise login).
Provides location-based analysis that can be used for market planning, site selection, customer targeting and other decisions. Use web-based GIS (Geographic Information System) mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g., PRIZM5, Tapestry Segmentation) spending and business data for over 130 countries (including Canada). Data is derived from a variety of sources (e.g. Esri, Environics, Infogroup, Michael Bauer Research) and will vary for each country. Adding or importing your own data is supported. Maps, charts, infographics and reports can be created and saved for any area.
The ArticleFirst database contains over 14.3 million bibliographic citations that describe items listed on the table of contents pages of more than 12,000 journals in science, technology, medicine, social science, business, the humanities, and other popular culture. Each record describes one article, news story, letter, or other item. Records contain OCLC library holdings, and many include abstracts.
Database provides information pertinent to the study of business and finance topics across Asia and Europe. Provides citations, abstracts, and some full-text content for approximately 630 publications including scholarly journals, magazines, reports, newswires, and more. Find information on companies, countries, markets, international trade, and overall business conditions and practices throughout these regions.