Library Development Web Presence (Strategic Initiative)

Submitted by debbie on September 21, 2010 - 13:00

Project Objectives

Create an enhanced web presence for library development to engage current and future donors in the library; inform them about events; and encourage and facilitate donations.
Key attributes of the new web presence: clear content, simple/quick to navigate, aligned with library and University Advancement priorities.

Project Linked to the Following Strategic Objectives

#10: Secure appropriate financial resources to maintain a world-class research library

Project Lead

Project Team

Project Scope (work the project will include and not include)

Project Risks (circumstances or events outside the project team's control that will have a high adverse impact on the project if they occur)

Obstacles / Constraints (known constraints imposed by environment, management, etc.)

Potential budget constraints (cost of hiring web designer)
May have difficulty getting a good cross section of donors for focus groups and usability testing.

Critical Milestones / Achievements Proposed Dates

Run focus groups with donors to determine requirements (June 2011)
Identify key practices in advancement sites (both library and non-library contexts) (July / August 2011)
Identify key stakeholders and messages. What content do we hope to convey? What key donor opportunities do we want to highlight? What tasks do we wish potential donors to do while on the site? (Sept. 2011)
Prepare initial set of recommendations for review by the Leadership Group. Include recommendations for resourcing the design work (Oct. 2011)
Create mockups for review by key stakeholders (Nov. 2011)
Design new pages (Dec. 2011)
Conduct usability testing on pages (ease of navigation, clarity of content, etc.) (Jan. 2012)
Launch new pages (Feb. 2012)

Preliminary Assessment Plan (what quantitative or qualitative tools will you use to determine if you are successful?)

Primary links