Request to Advertise on Library Digital Signage
Guidelines for Advertising in the Library
- Only non-commercial / non profit-generating requests will be considered. Fundraising is considered profit-generating.
- Only requests from McMaster-affiliated groups and departments will be considered.
- It is the responsibility of the individual or group submitting the request to ensure that they have all of the required licenses and permissions to use all photos, artwork and other materials used to create the advertisement.
- Please give 2-3 weeks notice prior to your desired posting date. Images submitted in under 7 days for an event may be denied.
- Requests submitted after 5pm or on weekends will be reviewed on the next available business day in submission sequence.
- Preference will be given to library related content and advertising of academic events, programs, etc.
- Advertisements will generally be posted for one month during a single term. (Library content excepted.)
- All advertising signage must be in the following format:
- File Format: .png or .jpg -- designed in landscape orientation (portrait oriented images will be denied, sorry)
- Dimensions: 1920 x 1080 pixel
- Resolution: 72 to 150 dpi
- proof-read for errors prior to submission
- Not sure how to do all of this? Check our Tutorials & Help section below!
- Advertisements can be shown on the following monitors:
- the monitor opposite the entrance on the 1st floor of Mills Library (in the lobby by the seating)
- the monitor at the Learning Commons entrance (near the washrooms on 2nd floor of Mills)
- the large monitor inside the Learning Commons, 2nd floor Mills
- Innis Library's monitor, Library Services Desk
- Thode Library's monitor, 1st floor
- Monitors not available for advertising:
- any Lyons New Media Centre monitors (4th floor of Mills)
- the two portrait-oriented monitors posted at the Library Services Desk (1st floor) in Mills Library
- monitor in Thode Library's lower level (MakerSpace)
- computer desktops in Innis, Mills & Thode Libraries
- Sherman Centre media wall
- Advertisements will be posted to all monitors listed in point 1 above. We cannot limit to individual monitors (e.g. only posting something in Innis).
- Whether or not the image will be posted will be based on available space, design (can it be read from 20 feet away, for example), timelines, if the material is appropriate or not, etc. and is at the sole discretion of the Library Digital Signage Team.
File types other than what is listed above, such as PDFs or PowerPoint slides will not be accepted.
Need a Template? (NEW!)
New to designing and you're not sure how to make an image that fits campus monitors, including the Library's monitors? We have a couple of blank files available for you to download to design on. They are both 1920 x 1080 pixels in size, 150 dpi. Most campus monitors are displaying at 1920 x 1080 pixels at this point.
To download either version, right-click the link and choose "Save link as...", choose where to save your file, then click OK. If you just click normally on either links, you will just get a new webpage open that appears to be blank.
Tutorials & Help (NEW!)
Using Adobe Photoshop to Design for Campus Monitors
Adobe Photoshop is available in the Lyons New Media Centre if you do not have access to it in your own office environment. See the "Where to Get More Help" section for more information and the link to the Lyons website. This document goes into a very basic set of steps to set up a new graphic in Photoshop for use on the digital signage monitors across campus, and how to save it as a final image. Further information on how to use Photoshop is not included in this document (see below for more assistance).
Using GIMP to Design for Campus Monitors
Not everyone uses Adobe Photoshop to create graphics or edit photos; some folks use a program called GNU Image Manipulation Program, or GIMP. The nice thing about GIMP is that it's free for Windows, Mac OSX or even Linux users. Are you using GIMP and need to design for campus monitors? Here's a quick guide to help you set up and export your image just for that purpose!
Using MS Publisher 2016 to Design for Campus Monitors
This document helps with getting a page to be the correct size for campus monitors in MS Publisher. Once a page has been resized correctly, the only other thing you need is to know how to save the finished product as an image, which is also covered in this document.
Where to Get More Help
Need more help than what you see here? There are resources on campus for you! The Lyons New Media Centre (4th floor in Mills Library) offers software, as well as teaching resources to help you learn how to make your designs for digital signage.
Available to current McMaster students, staff and faculty:
- Free access to Lynda.com on two computer stations in Lyons New Media Centre. (Thousands of video tutorials available!)
- Media consultants available both by booking an appointment or dropping in.
- Free access to Adobe Creative Cloud (including Photoshop, In Design, Illustrator, etc.), and other software such as GIMP and Inkscape. View the full list of software available.