How to Find a SWOT Analysis

SWOT ...

  • is an acronym for Strengths, Weaknesses, Opportunities and Threats
  • refers to a strategic planning method frequently used in business
  • is most often applied to a company or industry, but can also be used to assess any person, place or thing
  • identifies positive and negative factors that are internal and external to something as illustrated in this SWOT matrix
SWOT Matrix 
  • learn more about SWOT analysis from Wikipedia

Library Databases containing SWOT analyses:

McMaster Users OnlyBusiness Source Complete

  • Contains international company SWOT analyses by Marketline/Datamonitor.

Browsing for SWOT analyses using the Business Searching Interface:

screenshot icon Screenshots of the following instructions

  1. At the Advanced Search screenselect SWOT Analyses from the Browse pane (lower right).
  2. At the All SWOT Analyses tab, type in a company name (e.g., Royal Bank of Canada) and click the Browse button.
  3. If the company appears in the results, click on the company name (e.g., Royal Bank of Canada SWOT Analysis). 
  4. On the Publication Details screen, select the desired year and date link (under All Issues) to view a SWOT analysis for that company (e.g, 2015 > Mar2015).
  5. In the Search Results list, click on the PDF Full Text link to view the SWOT analysis selected (e.g., Royal Bank of Canada SWOT Analysis, March 2015) 
  6. Scroll through the profile to view and read the SWOT Analysis for that company. Use the output options (download, email, print, export, etc.) to save the document. 
     

Searching for SWOT analyses using the Business Searching Interface:

screenshot icon Screenshots of the following instructions

  1. At the Advanced Search screen, type in the name of a company in the first text input box (e.g., Royal Bank of Canada) and click the Search button. NOTE: You can select CO Company Entity from the adjacent drop-down menu for more precise results.
  2. In the resulting list, go to the Refine Results pane (on the left) and under Source Types select SWOT Analyses (if available).
  3. In the Search Results list, click on the PDF Full Text link to view the desired SWOT analysis (e.g., Royal Bank of Canada SWOT Analysis, March 2015) 
  4. Scroll through the profile to view and read the SWOT Analysis for that company. Use the output options (download, email, print, export, etc.) to save the document.

Searching for SWOT analyses using the Standard EBSCOhost Interface - see EBSCO's How to Find SWOT Analyses Help Sheet.

McMaster Users OnlyBusiness Premium Collection

  • Contains international company, country and industry SWOT analyses by Aroq Limited (i.e., just-autos, just-drinks, just-food, just-style), BMI Research, Progressive Digital Media (i.e., Canadean, ICD Research, Strategic Defense Analysis) and the Progressive Media Group (i.e., Wealth Insight, World Market Intelligence)

    screenshot icon Screenshots of the following instructions 
  1. At the Advanced Search screen:
    • type swot in the first text input box
    • if desired, add more keyword(s) in the subsequent text input boxes (e.g., bank of nova scotia)  NOTE: If searching for a company, you can select Company/organization-ORG from the adjacent drop-down menu for more precise results.
    • scroll down to the More search options section and select Reports from the Source type: menu
    • click the Search button
  2. On the Results screen:
    • select the Full text-PDF link to view a report 
    • if there are too many results to scroll through, review the options in the Narrow results pane (on the right) and select relevant filters (e.g., company/organization, subject, publication date, etc.) 
  3. Use the output options (i.e., download, print, email) to save the document.
  4. With the report open, review the table of contents and/or search for the word SWOT or strengths or weaknesses, etc. (use Ctrl-F). 

McMaster Users OnlyThomson ONE

  • Contains international company, country and industry SWOT analyses by BMI Research, GlobalData, Marketline/Datamonitor and Progressive Media (i.e., Canadean, ICD Research, Wealth Insight and World Market Intelligence).

    screenshot icon Screenshots of the following instructions

  1. At the opening screen, go to Screening & Analysis in the top menu bar and select Research.
  2. On the Advanced Research screen:
    • in the Search Options section, select a date range  NOTE: The default date range is the last 90 days
    • in the More Options section, in the Enter Keyword(s) area, select Title/Text from the drop-down menu and type swot; if desired, add other relevant keywords to the search (e.g., Title > Bank of Montreal ).
    • select other filters in the More Options section if desired (i.e., Report Type, Industry, Geography, etc.)
    • click the Search button
  3. Scroll down to see if there are any search results listed in the All or Investext Subscription tabs. Click on the title of the desired report (e.g. Bank of Montreal, World Market Intelligence Company SWOT). 
  4. In the Table of Contents pop-up box, tick the box(es) next to the pages you want to display and click the View button. NOTE: You may need to disable pop-ups and redo your search to view the document. 
  5. Read and save the document.

McMaster Users OnlyBusiness Monitor International (BMI)

  • Contains worldwide company, country and industry SWOT analyses by BMI Research. 

Browsing for BMI reports via Business Premium Collection:

sreenshot icon Screenshots of the following instructions

  1. At the Business Monitor International (BMI) Industry Reports screen, select the Browse by Subject (industry), Browse by Location (country) or Browse by Title tab. In the resulting list, select View Documents next to the desired category.
  2. In the Results list, select the Full text-PDF link to view a report. 
  3. With the report open, read the full-text and/or use the output options (i.e., download, print, email) to save the document. NOTE: If you select Download PDF, the report will display in a new and larger window.
  4. Review the table of contents and/or search for the word SWOT or strengths or weaknesses, etc. (use Ctrl-F to find words in the report). NOTE: Not all reports produced by BMI will contain a SWOT analysis.

McMaster Users OnlyPassport

  1. In the Enter Keyword box on the main search screen (top right), type the word swot along with a keyword (e.g., company name (e.g., Marriott), city (e.g., Las Vegas), country (e.g., Macedonia) or industry (e.g., tourism)
  2. In the resulting list, scroll through the items in the Analysis column and click on the title of a relevant report.
  3. When the report opens on the Analysis screen, review the Table of Contents (on the left) and click on SWOT to view that portion of the report. Use the output options (i.e., download, print) to save the document. 

McMaster Users OnlyIBISWorld

  • The Industry iExpert Summaries include a section on an industry’s external threats and opportunities, along with questions relating to the industry’s key issues. NOTE: Although the word "SWOT" may not appear in the report, the content of the report is relevant for such an analysis. 

    sreenshot icon Screenshots of the following instructions.
  1. Search using keyword(s) (e.g., telecommunications)  or under Browse Report Listings, select Canada Industry iExpert Summaries or US Industry iExpert Summaries.
  2. In the results list, find the Industry iExpert Summaries (Canada or US) category and select a report (e.g., Wireless Telecommunications Carriers in Canada).
  3. Go to the last few pages of an iExpert Industry Summary to view the section on Industry Issues (Threats & Opportunities) and Industry Questions (External Impacts and Internal Threats - Issues & Questions).

McMaster Users OnlyDBRS

  • The Rating Reports in DBRS include a section that identify the strenghs and challenges of a company or country (i.e. sovereigns). NOTE: Although the word "SWOT" does not appear in the rating report, the content of the report is relevant for such an analysis. 

sreenshot icon Screenshots of the following instructions.

  1. Select Search and type in a company name (e.g., Dollarama) or country name (e.g., Norway)
  2. On the Results page, select Rating Report from the Content Type filter on the left. Review the results in the Research category and click on a report title to view a rating report.
  3.  On the Rating Report screen, go to the Available Documents section and select the PDF link to view the report.
  4.  The report should include a heading entitled Rating Considerations which evaluates the strengths and challenges of a company or country. Financial information is also typically included. Use the output options (i.e., download, print) to save the document. 

 

Last Reviewed: December 11, 2017