Find Market Share

Market share is ...

• the percentage (or portion) of sales of a product, company or brand in a given region or country
• used by companies to determine their competitive strength as compared with other companies in the same sector
• used by companies to review their competitive performance from year to year
• not always readily available - you often have to piece together the information yourself from a variety of sources (e.g., newspaper & magazine articles, industry & company reports, web pages, personal contacts, etc.)

Search tips:

• Do a simple keyword search - type: the name of your company, brand, product or industry with the word "market share" e.g., beer and "market share"; "canadian tire" and "market share" - you may also want to try other similar terms such as "brand share" or "top" (e.g, restaurants and "brand share"; "top automobile manufacturers", etc.)
• If looking for market share for a specific country or region, make sure to include that country or region in your search

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Market Share Sources The following are suggested resources where you might find market share information.
Source	Date coverage	Description
Business Source Complete	Varies by title	Contains scholarly business journals, financial data, market research reports, and industry and company profiles, all of which sometimes include market share information. Worldwide coverage.
Canadian Business Database	Current	Note: This source does not contain market share, but you may be able to calculate a very rough estimate using the company revenue provided in this source. For instructions, see: Calculating Market Share Using Canadian Business Database
Company Annual Reports	Varies by company	Market share is sometimes discussed in a publicly traded company’s annual report. Mergent Online is one of the best databases to start your search for annual reports.
DBRS.com	2001 to current	Canadian market share is sometimes mentioned in their Industry Studies.
FAITS (Faulkner Advisory for IT Studies)	Varies by title	Provides industry reports and company profiles related to information technology worldwide that may contain market share information. Search using keywords or Explore by Topic.
Global Market Information Database (GMID)	2000's to current, but varies by title	Market share information is generally included in the Sector Data section of industry reports. A shortcut is to type your search into the Text Search in the upper left-hand corner of the navigation bar. Worldwide coverage.
Global Market Share Planner. Vol. 1, Market Share Tracker	2001 & 2002	Location: INNIS Reference HD 2757.15 .G56 2003 Provides international coverage of market share rankings for over 4,500 companies organized by world, region, and country and sector market share rankings.
Global Market Share Planner. Vol. 4, Major Market Share Companies: Americas	1997 to 2002	Location: INNIS Reference HD 2757.15 .G564 2004 Provides information on brand ownership and market share for leading companies that operate in North America and Latin America.
IBISWorld	Current	Contains company market share for hundreds of U.S. and global industries. Market share information is typically included in the Industry at a Glance, Competitive Landscape and Major Companies or Key Competitors sections of the industry reports.
Market Share Reporter	1991 to current	Location: INNIS Reference HF 5410 .M35 (previous editions in INNIS Bookstacks) Contains market share data on companies, products and services worldwide. If searching for information specific to a certain country, make sure that country appears in the table title. Note: Prior to 2002, includes North American coverage only.
Marketing Charts	Current	Contains statistics, charts and articles on the top players within a specific category such as automotive, retail, entertainment, advertising and more.
News Sources	Varies by title	Sometimes news articles provide market share information. Factiva, LexisNexis and Google News are some of  the best news sources to start your search for market share.
World Market Share Reporter	1997 to 2002	Location: INNIS Bookstacks HD 2757.15 .W67 Contains market share data on companies, products and services worldwide. Absorbed by Market Share Reporter in 2002.

 Last Reviewed: November 24, 2010