Where can I find a report on the “mashup” industry? I’ve searched the industry reports in Business Source Complete...

Full Question: Where can I find a report on the “mashup” industry?  I’ve searched the industry reports in Business Source Complete but haven’t found anything. (Innis)

Full Question:

Where can I find a report on the “mashup” industry?  I’ve searched the industry reports in Business Source Complete but haven’t found anything. (Innis)

Suggested Answer:

If you try this question on your own, you will find that you can’t locate reports for the "mashup" industry. This illustrates how important the correct terminology is when looking for industry information. Industry reports are consulted at Innis Library. Each resource used for industry information uses different terminology.  Perhaps, a search may be too specific to uncover any reports and a broader search will be required. In our example, a “mashup” can refer to using two pieces of software to create a new service or product. A search for "software industry" may be more appropriate.

A special business database such as Business Source Complete will have computer software industry reports but you will need to refine and modify your initial search to get closer to your goal.  For example, search "software" and there will be over 500,000 results:  search "software industry" and the result is 34,000.  Refine those 34,000 results with "Source Types" (in the left hand menu) and select Industry Reports.  Within this list of 700 reports, “Software Publishing Industry” is most relevant and there are reports on U.S. and worldwide software.