Articles/Databases: Marketing
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Try these first...| Coverage: | 1980 to the present, but varies by title. Updated daily. |
| Description: | A good general-purpose article index to scholarly journals and popular magazines. |
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| Coverage: | 1911-1955 |
| Description: | The Ad*Access contains images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. |
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| Coverage: | 1978 to present, with selected coverage from 1966-1977. |
| Description: | Contains over 115,274 citations, with abstracts, to the literature on social gerontology, as well as aging-related research from psychology, sociology, social work, economics, public policy, a |
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| Description: | Provides textual and numerical data on the top 1,400 publicly traded companies in Canada. |
| # of users: | 4 |
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| Coverage: | 1990 to the present |
| Description: | The ArticleFirst database contains over 14.3 million bibliographic citations that describe items listed on the table of contents pages of more than 12,000 journals in science, technology, medicine |
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| Description: | The Berkeley Electronic Press publishes high quality peer-reviewed journals, as well as working papers, institutional repository materials, and a wealth of other scholarly information. |
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| Description: | Provides country risk; industry analysis and forecasts; and company information. |
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| Coverage: | 1886 to the present, but varies by title |
| Description: | Business Source Complete provides selected full text from 11,200 sources, including more than 1,100 scholarly business journals. |
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| Description: | Canada's Information Resource Centre integrates the content of 7 directories into a single online Canadian resource. |
| # of users: | 1 |
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| Coverage: | Current year |
| Description: | An online directory containing over 1.5 million Canadian businesses (public & private). |
| # of users: | 3 |
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| Description: | The Canadian Census Analyser provides access to Canadian Census Data (both short and long form). It includes access to: |
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| Description: | Provides summary information on over 400,000 federal incorporations and business names. The information is compiled by Industry Canada. |
| # of users: | 4 |
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| Description: | Contains information on over 400,000 federally incorporated companies. |
| # of users: | 4 |
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| Description: | This is a collection of monograph publications from Canadian public policy institutes, government agencies, advocacy groups, think-tanks, university research centres and other public interest group |
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| Coverage: | 1982 to the present |
| Description: | Includes publications produced by Canadian governments (federal, provincial, territorial & municipal), government agencies & departments, research institutes and government laboratories. |
| # of users: | 4 |
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| Description: | Contains marketing and business intelligence on Canada's largest 25,000 manufacturers. CTI has been an authoritative guide to buying and selling in Canada since 1900. |
| # of users: | 4 |
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| Description: | CANSIM (Canadian Socio-Economic Information Management System) is Statistics Canada's database of time series (sequences of values of a variable measured over time, spaced apart at uniform time |
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| Coverage: | Current |
| Description: | CARDonline contains current data on advertising rates, circulation, mechanical requirements, key contacts, branch offices, issuance and closing dates and other related data in national print |
| # of users: | 1 |
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| Coverage: | varies by title |
| Description: | Provides access to a wide range of Canadian periodicals, from academic titles to special interest publications to general magazines. |
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| Description: | Provides guidance on citing sources, reference formats, grammar and usage, and manuscript production. Both the 15th (2003) and 16th (2010) editions are available online. |
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| Coverage: | 1991 to the present |
| Description: | A full-text database containing working papers, journals, books, policy briefs and case studies related to international affairs. |
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| Description: | Offers cover-to-cover indexing and abstracts for over 370 journals in areas related to communication and mass media, and selected coverage of over 230 more, for a combined coverage of over 600 tit |
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| Coverage: | 1977 to the present |
| Description: | Comprehensive source of information about communication-related publications on a world-wide scale; over 44,000 records, 160 sources currently covered; covers communication-related articles, report |
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| Description: | Browse Canadian company snapshots by Global Industry Classification Standard (GICS®).
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| # of users: | 4 |
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| Description: | Provides a quick overview of all publicly traded companies in Canada. Information includes company descriptions, directors, subsidiaries, top industry players and related industry news
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| # of users: | 4 |
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| Coverage: | 1998 to the present |
| Description: | Provides full-text access to Conference Board of Canada reports. Research areas covered include: |
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| Coverage: | 1980 to the present; selected full text 1983 to present. |
| Description: | Covers about 1.8 million articles from nearly 700 Canadian journals and magazines (English and French). |
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| Description: | Provides access to credit ratings on issuers of Canadian commercial paper, bonds, long/short term debt, preferred shares and asset-backed securities. |
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| Description: | Statistics Canada's E-STAT offers an enormous warehouse of reliable and timely statistics about Canada and its ever changing people. |
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| Coverage: | 1969 to the present |
| Description: | EconLit is a comprehensive indexed bibliography of the world's economic literature. |
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| Description: | EIU provides access to a wealth of current economic data and commentary on countries around the world. |
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| Coverage: | 2004 to the present |
| Description: | EIU ViewsWire covers the critical aspects of global business, including business regulations; economic developments; financial markets; foreign investment; industrial trends; labor conditions; poli |
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| Description: | A free collection of more than 1,600 videos and podcasts related to entrepreneurship, innovation, product development, and other business topics, including lectures from thought leaders in the fiel |
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| Coverage: | 1980's to present, but varies by title |
| Description: | Covers more than 3,500 journals and magazines — of which 2,100 are peer-reviewed — in all disciplines, including social sciences, humanities, education, science and technology. |
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| Description: | A multi-disciplinary database that provides access to current and archived news and business information worldwide. |
| # of users: | 6 |
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| Description: | Provides hundreds of industry reports and company profiles related to information technology worldwide. |
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| Description: | Combines the contents of the Financial Post Survey of Mines and Energy Resources and FP's Survey of Industrials. |
| # of users: | 4 |
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| Description: | Provides a detailed description and history of the top 450 publicly traded companies in Canada. |
| # of users: | 4 |
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| Description: | A database of encyclopedias and specialized reference sources for multidisciplinary research. |
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| Coverage: | 1980's to present, but varies by title |
| Description: | General BusinessFile is an international database containing periodicals, newspapers, newswires, company profiles and investment analysts' reports. |
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| Coverage: | 1980 to the present, but varies by title. Updated daily. |
| Description: | General OneFile, formerly called InfoTrac OneFile, is a large, multi-subject database. More than 11,000 sources are indexed, most with full-text coverage. Sources include U.S. |
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| Coverage: | 1980's to the present, but varies by title |
| Description: | A general interest database that integrates a variety of sources - newspapers, reference books, magazines, and trade publications. |
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| Coverage: | May 2, 1844 to 4 years ago |
| Description: | Electronic full-page newspaper archive of The Globe from June 1844, current 4 years embargoed. |
| # of users: | 4 Concurrent Users |
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| Description: | Hoover's provides management and financial information on over 50,000 public and private companies in the United States and around |
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| Coverage: | Current |
| Description: | The Library's IBISWorld subscription provides access to over 700 U.S. and over 100 global industry market research reports. |
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| Coverage: | 1951 to present |
| Description: | Covers social science and interdisciplinary research; includes nearly two million bibliographic references to journal articles, books, reviews and selected chapters dating back to 1951. |
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| Description: | Browse industry news selected daily from Canadian news sources including: National Post, Calgary Herald, CanWest News Service, CanWest Global Transcripts, Edmonton Journal, Montreal Gazette, |
| # of users: | 4 |
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| Description: | Provides users with a set of business ratios, measured as relationships between companies' balance sheet and income statement categories, across industries classified as per Standard Industrial |
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| Description: | Covers 23 industries with information regarding top players, industry recommendations and industry data bank. |
| # of users: | 3 |
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| Description: | The Library subscribes to the FP Advisor module within Infomart. It contains corporate and financial data for public and some private Canadian companies. |
| # of users: | 4 |
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